Importance of Content Marketing in B2B

Vignesh, our Marketing Associate, posts on Business 2 Community. The topic at hand is the importance of content marketing for B2B marketers. In this video, Vignesh explains the role content plays for B2B companies and the importance of implementing a fluid content strategy.

Here’s a snippet:

The tremendous increase in content can be attributed partially to the explosion and rapid advancement in technology and consumption channels, and also to the presence of a diverse audience base. Although, there has been an increase in marketers who adopt content marketing (nearly 93 percent), of which 44 percent have a documented content strategy, there is still uncertainty on the effectiveness of content marketing.

The 3 minute video below explains the importance of content marketing from the perspective of B2B marketers, and highlights some of the core tenets they focus on when developing content.”

Read the whole piece here on Business 2 Community