Lisa Furgison, Co-Owner of McEwen’s Media, guest posts on video marketing. In this blog post, Lisa shares five video marketing must-dos that can help small businesses be successful with video.
Here’s a snippet:
“Dan Dinsmore, chief executive of marketing agency OverIt, says creative videos can increase click-through rates, decrease unsubscribes and boost customer retention.
‘On average, the clients that we create video for have 60 to 80 percent lower opt-out rates and about a 50 percent increase in click-throughs,” he says. “With these numbers, you can’t underestimate the power of video.'”
Read the whole piece here on VerticalResponse.
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