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Josh, our Head of Content Marketing, guest posts on Yola. The topic at hand is about the importance of conveying your company’s ‘Unique Value Proposition’ and how you can use video to help deliver the message.
Here’s a snippet:
“Videos are the perfect vehicle for taking time to explain exactly how your product sets itself apart. Words can’t always convey the whole picture. You can use many powerful adjectives to explain a LeBron dunk, or the convenience of your user experience – but the language will still come up short. Video helps you bring these concepts to life in specific Technicolor detail, illuminating exactly how and why your product is superior to the competition.”
Read the whole piece here on Yola.