Gary, our COO, guest posts on Viewbix. In this blog post, Gary explains how you can make good, engaging marketing videos.
Here’s a snippet:
“Good videos all have a few things in common.
They engage the viewer quickly. This can be with a hook, creativity or by simply and sincerely nailing a problem experienced by your viewers.
They maintain the engagement – by quickly and concisely proving their points. The exercise is one of sharing information and building credibility, not going for the close. Yes, you will end with a call-to-action. But resist the urge to try and close the sale every five seconds. If you do – the viewer is gone.”
Read the whole piece here on Viewbix.