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Video Marketers: There is No Room For Bad Video in 2014!

Gary, our COO, guest posts on Viewbix. In this blog post, Gary explains how you can make good, engaging marketing videos. 

Here’s a snippet:

Good videos all have a few things in common.

They engage the viewer quickly. This can be with a hook, creativity or by simply and sincerely nailing a problem experienced by your viewers.

They maintain the engagement – by quickly and concisely proving their points. The exercise is one of sharing information and building credibility, not going for the close. Yes, you will end with a call-to-action. But resist the urge to try and close the sale every five seconds. If you do – the viewer is gone.”

Read the whole piece here on Viewbix