Our COO, Gary guest posts here on MarketingProfs. Has video finally won the championship belt in content marketing circles? Is it time to finally admit that when it comes to ROI video marketing is the bee’s knees? Gary makes a pretty strong case in this engaging post.
Here’s a snippet:
“The pace and volume of content marketing has increased dramatically over the past couple of years while, simultaneously, the average quality has gone down. The result is that your audiences have more content to choose from, less patience, and much stronger defenses in place to protect their valuable time.”
Read the whole piece here.