Kimbe MacMaster, Content Marketing Manager at Vidyard, discusses the importance of video. This post outlines the top ten reasons why video is a key component of content marketing and why it should be a part of your marketing plan.
Here’s a snippet:
“Video is the most powerful way to evoke emotions online. It’s King because it offers a slew of attributes above and beyond traditional content like tone of voice, face expressions, and music, to name a few.
While you may not have feel the immediate need to run out and buy a product from an emotion-filled video, they will likely be at play later on in a more subtle and subconscious way. Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets.”
Read the whole piece here on Vidyard.