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Senior Marketing Manager, Demand Generation

Silicon Valley

Position Summary

We are looking for a Senior Marketing Manager, Demand Generation to drive the demand creation activities that will help us continue to accelerate our dramatic growth. As part of a dynamic and growing marketing team, this individual will execute on the overall demand generation strategy with direct accountability for increasing marketing-qualified leads for our enterprise accounts team and driving sales in our SMB market. This position reports to the Head of Marketing.

Responsibilities:

  • Manage day-to-day execution of demand generation planning efforts, including helping to form the overall strategy, producing lead generation goals and forecasts, setting the budget spend priorities, and measuring overall results against plans
  • Manage data integrity in our marketing automation platform, identify optimization and growth opportunities and areas for additional investment
  • Work with the team to implement our content marketing strategy
  • Manage digital advertising initiatives and budget (Facebook, AdWords, etc.)
  • Manage SEO agency and initiatives
  • Continually monitor and assess campaign and program performance, determine why programs failed or were successful
  • Provide regular reports to the senior management team on marketing performance metrics (SEO effectiveness, MQL generation, conversion rates, etc.)
  • Make and implement recommendations for optimization and growth
  • Coordinate and communicate with the sales & business development teams, executives, and external vendors
  • Manage two Sr. Marketing Specialists

Experience: 

  • 5+ years of experience in demand and lead generation in B2B software, preferably SaaS companies
  • Experience running both inbound and outbound marketing programs, including email marketing, digital advertising, and account-based marketing (ABM)
  • Strong analytical and quantitative skills; command of marketing data and reporting on SaaS metrics
  • Experience with A/B testing and optimization of existing marketing programs
  • Strong writing and copy-editing skills, particularly as it relates to email and web copy
  • Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships
  • Experience with Pardot and Salesforce, other marketing tech platforms
  • Experience with SEO
  • Agency and vendor management

Education

Bachelor’s degree is preferred.

Location

This is a full-time position based in our San Mateo office.

Compensation and Benefits

  • Competitive base salary + bonus + equity
  • 401k with match
  • Commuter/parking benefit
  • Generous paid time off and holiday schedule
  • Excellent health, dental, and vision insurance
  • Snacks and frequent team celebration lunches

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