Nothing can build trust in your brand or business like a high quality video. Video has the ability to humanize your business and to make it real to people who are visiting your website for the first time.
With over 400, 000 new videos uploaded everyday, online video is the 21st century way to best communicate your message to your customers. The search engines love video too; on average your video is 53 times more likely to make it to the front page of Google, Yahoo or Bing than a typical blog post.
BUT… your videos can’t be “just on” your website; your videos need to be everywhere; your videos need to be on all the online video sites and all the social media channels, because that’s where your customer are.
I know what you are probably thinking; uploading one video to twenty different online video sites would take forever. But what if I told you that you could distribute a video to all the major video sites with a simple click of a button?
Today there are some incredible video distribution platforms that can distribute your video throughout cyberspace in a matter of seconds.
How Video Distribution Platforms Work
The majority of video distribution platforms allow you to simply drag and drop your video from your desktop onto the platform. You can upload videos on all the major formats avi, mov, wmv, mpeg, mp4, glv, mv4 etc. The platform instantly encode syour videos and it hosts them on your behalf, saving you a lot of time, space and effort.
Once your video is uploaded you simply title it, tag it and write a description about it using the specific keywords that you wish to use to make your video attractive to the search engines.
Then you simply select the video sites and the social media channels that you want to distribute your video to AND then budda boom budda bing with a simple click of a button your video is distributed right around the internet. It is that easy.
However, not all video distribution platforms are created equal, which one should you choose?
Formerly called TubeMogul, OneLoad is the industry leader, the Cadillac of video distribution. OneLoad is free for non-commercial use; this effectively enables you to try it out and see if you like it, before signing up and using it for your business.
OneLoad also has a destination feature which allows you to distribute to any custom websites as well as the more popular video sites. This allows you to automatically distribute your video to any niche video sites, custom FTP sites, content delivery networks, cable outlets and more.
If you are hosting your video files then you can create custom MRSS feeds for iTunes, Yahoo, and other MRSS feed readers and distribute your video to through these other channels.
OneLoad also comes with a great analytics package allowing you to analyze the performance of your videos on every site. You can also easily compile your viewership numbers from the difference sites to see how your video is performing as a whole.
It is also possible with OneLoad to analyze the performance of your competitors; this can be crucial in a competitive video world where number of hits and search engine rankings literally translates into dollars.
One of the best things about OneLoad’s statistics is that their chart presentations can easily be embedded in an email and shared with colleagues or friends in a super professional looking manner.
Last but not least one of OneLoad coolest soundest features is the “Global Video Takedown,” which as the name suggest allows you to delete your video from all the video sharing sites with a simple click of a button. This is a particularly useful feature if your video is advertising a special offer that has recently expired for example.
The only real downside of OneLoad is that it isn’t exactly cheap; if you want to use it for your business then it is going to cost you $900/year or $150/month if you decide to go month to month.
StartCut is an impressive new video distribution platform in the market and well worth a look. It comes with a super simple, easy to use interface that is completely user friendly.
For business use StartCut only costs $30/month, so it’s much cheaper than OneLoad and maybe a great alternative for startups trying to keep their costs down.
With StartCut you also don’t have to have your own video accounts set up on each of the 25 different networks to use their system; they allow you to syndicate your video on their own channels, saving you time if you are simply trying to build links and get attention. They will also promote your video to their own global network for a small fee.
One of the great benefits of StartCut is that it submits to additional video sites based in Europe, Russian and Asia, giving your video a much greater global reach. One example of these foreign video sites is Tudou, the largest video sharing site in China with over 5.2 billion video views per month. This is especially good for those wanting to rank highly on the search engines outside of the USA. Google is increasingly using geo-tagging in their algorithms to give location based search results, so being on video sites in other territories will give you great SEO benefits.
Although StartCut does have an impressive analytics package they do not give you the ability to track the performances of your competitors as OneLoad does.
Hey!Spread is an alternative video distribution platform that has been around since 2007. Although there are fewer video sites available for syndicating on Hey!Spread, this is a great platform to use if you are going to be distributing videos on an irregular basis.
On Hey!Spread you buy credits as you need them, so you are not locked into a yearly plan or a monthly billing cycle. For only $1.25 you can upload a video and syndicate it to up to ten different video sites.
Unfortunately with Hey!Spread there isn’t an analytics package of any note. But this pay as you go scheme is great for start-ups and for those with a tight rein on their cash. Their interface is super easy to use and if you want to play around this is a great place to start.
As we said at the beginning of this article, in todays cyber-world nothing builds trust or extends the reach of your brand like video. Simply create a great video and choose the online video distribution platform that best suits your requirements and the world is your oyster. It’s not complicated anymore.
It has never been simper, easier or cheaper to create a video and to distribute it globally. Advancements in technology have made it possible to create a high quality video that share your message with the world at a very reasonable price.
In finishing, I think it’s important to remember 3 things about any online video,
1. It should be succinct, real and compelling.
2. It should include a call to action and a link to your website,so once your video is syndicated on other sites, viewers are sent back to your website. This is also great for your SEO.
3. The greater your syndication, the greater your exposure, the greater reach for your business.
The tools are now in your hands, create a great video and send it around the world with a single click of a mouse button.