Every website has its own mission – usually to drive traffic and sales. But outside of this, a website must tell a complete story in order to truly stand out. For this reason, content is essential; and fresh, and quality content is one of the strongest factors that make a great website.
In 1998 blogs began; and in the 2000s, there was an increase in images and static memes improving search results. The 2010s will be marked by videos and animated gifs.
Video helps your website to tell a complete story and also adds a new channel for your site to be searched and indexed. Having a video on your page makes it 53% more likely to show up in search.
So, how do you plan a website with video content?
The answer is to keep it simple. Start with your blog. Add video to blog posts and type up the transcripts. If you’re unsure about what videos to create, user tutorials and quick fixes are some of the easiest ways to produce video content and are incredibly useful for your readers. Tools such as GoAnimate can help you to create in-house videos quickly and easily.
We create videos on the Yola blog to show new features or tricks on how to build a better website. You can also create videos to share features, training, demos, or success stories.
While you’re producing and mastering video content, you can also start keeping track of your key, most visited pages. This will help you determine the type of content that your web visitors are looking at and where a video might help shed light on your business’s story. If you are building a new website, consider where you would want a user to gain more insight.
Your homepage or products or services pages are generally the best places for video on your website. You can also add video to a landing page, an email opt-out screen, an about page or contact page. The video should complement, not replace the copy that’s on the page. The story you share still must be well rounded. Choose one video to add one page and build from there.
When adding videos to your website be sure to also tag them with appropriate keywords and meta descriptions. Search engines will crawl, categorize and rank the keywords that you add to each video. Make sure that they are in line with the keywords that you’ve chosen for your website.
Keep in mind that the single best tip we can give is to try everything. Have no fear, start adding video content to your website and blog.
Alyse Speyer has successfully created and maintained sustainable brands through traditional, online, and mobile marketing channels, utilizing web content, social media, advertising, search, lead nurturing, and integrated strategies. Before Yola, she held Marketing Manager positions at Jobvite and Online Marketing Connect. Alyse has eight years of online marketing experience, specifically inbound and product marketing.