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Training and Video

For when you don’t want to go viral: How to secure your internal video content

You probably don’t run a secret organization of international spies, but even so -- your company likely has video content you’d prefer to keep confidential. Consider your town hall in…
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The Newcomer’s Guide To Sponsoring Videos on YouTube

Sponsoring videos on YouTube is a great way to reach people interested in your products or services. And while anyone can sponsor a video on YouTube, the process isn't as…
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Training and Video

Corporate Training Software: 3 Must-Have Features

As more corporate training programs shift from bricks-and-mortar to fully online or blended offerings, the market for training software has exploded. Learning Management Systems (LMSs) are software applications that enable…
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Video Marketing

Business Video Hosting: Why posting solely on YouTube could be a mistake

Think “online video” and I’m willing to bet you also think “YouTube.” And I get it, there’s an array of dizzying statistics telling us that YouTube is the place to…
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The Marketer’s Guide to Animated Video

Online video is a major asset for business marketing. But it's not enough to post random videos on your marketing channels and hope that leads will come in. So how…
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Video Marketing

The Blockhead’s Guide to Sponsoring Videos on YouTube

Last week I set out to make a sponsored video campaign on YouTube, and the process was quite a challenge. So I decided to write a detailed post about the…
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Should Marketers Embed Video in Emails?

Everyone pretty much agrees using video in emails is a good idea. But what’s the best way to do it? Marketers have been trying to answer this question since the…
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Video Marketing

How Facebook’s Taking On YouTube: An Inside Look

Remember when Facebook launched more than a decade ago? We were all pretty excited about status updates and changing our profile pictures whenever we wanted. How things have changed. Back…
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Video Marketing

Embedding Video in Email — A Comprehensive Guide

Online video has enjoyed immense growth in the past few years, proving to be an extremely powerful tool for marketers looking to engage audiences and drive conversions. The only catch?…
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Video Marketing

Webinar Wednesdays: Explainer Videos that Convert

Our Head of Content Marketing shares expert advice on making explainer videos for businesses. Watch the video above to get great tips on script writing, scenario-based video, voice talent, calls-to-action…
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Video Marketing

Beyond YouTube: What to Look For in A Video Hosting Company

There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps…
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Case Studies, Video Marketing

MailLift Improves Conversion Rates 67% with GoAnimate

We recently spoke with Nick Akey, B2B Video Marketer at MailLift, an Austin-based startup that writes and sends handwritten letters for businesses (yes, like the company Joaquin Phoenix works for…
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Video Marketing

Google+ Today — The Definitive Guide

“Google+ is crucial for SEO.” “No one’s using Google+.” “Google+ is the only social network worth your time.” Rumors about Google+ have been swirling ever since April 2014, when Vic…
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Video Marketing

Make Explainer Videos that Convert

We all know first impressions matter, but did you know that for most people it comes down to a fraction of a second? According to the New York Times, if…
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Video Marketing

Video Voiceover Options for Any Budget

The top priority when it comes to voiceovers is to make sure the audio track amplifies your message. A high-quality performance and recording give your project an air of credibility…
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Video Marketing

Paid Video Marketing Campaigns: A Primer

So you’ve invested the time, money, and creative energy into creating a top-notch marketing video for your business. Now, you need to make sure that people see it. Sharing with…
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Video Marketing

Using iframes to Embed Videos — What You Need to Know

Remember the internet in the 1990s? Much of it looked like the sight pictured on the right below. There are many terrible things going on here. But one offense that…
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Video Marketing

Landing Page Videos: A User’s Guide

When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don't want to saddle visitors with…
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Video Marketing

Video Marketing Trends for 2015

Online video saw explosive growth in 2014. Every month, YouTube attracts more than one billion unique global viewers spending a collective six billion hours watching videos. Users upload an average…
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Video Marketing

What YouTube’s new GIF-maker means for animated videos

Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type. So…
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