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Training and Video

What is SCORM Compliance for eLearning?

Trainers and eLearners know that they need to find SCORM compliant tools for their courses, but what exactly is “SCORM?” We get asked this question from time to time at…
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Video Marketing

How to Use Video in Content Marketing

We’ve all heard the familiar stats that surround video and why they should be used in our marketing efforts: "70% of marketing professionals report that video converts better than any…
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Video Marketing

The Big List of Video Marketing Statistics from 2015

It’s finally 2016! And if you’re like us then your marketing plans are in full swing for the upcoming months. But the question is: is video a part of your…
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Video Marketing

Heeding the Call: Best Practices for Video CTAs

Most marketers agree that videos are an essential and effective tool for businesses. “70% of marketing professionals report that video converts better than any other medium.” - Vidyard In fact,…
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Video Marketing

The Guide to Video Embed Codes

So you’ve finished creating your video. It’s near the desired length; you have the right message crafted for your target audience -- all that’s left is to hit “Publish.” But…
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Training and Video

Updating Your Company’s Sexual Harassment Training

In a perfect world, every employee – and those who interact with your employees – would conduct themselves appropriately at the office. You wouldn’t need to address workplace bullying, there’d be no…
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Power Up Your Scenario-Based eLearning

Scenarios help lessen a learner's feeling that he or she will have to go into a new situation "without a net." And video can be a great asset for scenario-based…
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Sales and Video, Video Presentations

Online Presentation Tools for Salespeople

Remember the days when you anxiously waited for the mail to come so you could rip open the latest direct mail advertising materials and start shopping? Of course you don’t.…
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Video Marketing

The Comprehensive Guide to HubSpot’s Video Features

In 2015, video should be a weighty factor when considering a marketing automation platform. And for those looking at marketing automation platforms -- HubSpot should be at or near the…
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When You Don’t Want To Go Viral: How To Secure Your Internal Video Content

Short Summary Your company most likely has a lot of internal video content you want to keep secure. From the last town hall meeting about the hiring freeze to the…
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Video Marketing

Navigating The Maze of Audio Libraries: Costs, Licenses and Rights

  With 93% of marketers now using at least some video for online marketing, sales, or communication purposes and 52% of marketing professionals worldwide naming video as the type of…
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Sales and Video

Three Ways to Use Video to Close Sales Deals

Video is king when it comes to sales and marketing. Email Monks reports that video email marketing provides a 280% higher return than emails without video. A survey from the…
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Training and Video

For when you don’t want to go viral: How to secure your internal video content

You probably don’t run a secret organization of international spies, but even so -- your company likely has video content you’d prefer to keep confidential. Consider your town hall in…
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The Newcomer’s Guide To Sponsoring Videos on YouTube

Sponsoring videos on YouTube is a great way to reach people interested in your products or services. And while anyone can sponsor a video on YouTube, the process isn't as…
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Training and Video

Corporate Training Software: 3 Must-Have Features

As more corporate training programs shift from bricks-and-mortar to fully online or blended offerings, the market for training software has exploded. Learning Management Systems (LMSs) are software applications that enable…
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Video Marketing

Business Video Hosting: Why posting solely on YouTube could be a mistake

Think “online video” and I’m willing to bet you also think “YouTube.” And I get it, there’s an array of dizzying statistics telling us that YouTube is the place to…
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The Marketer’s Guide to Animated Video

Online video is a major asset for business marketing. But it's not enough to post random videos on your marketing channels and hope that leads will come in. So how…
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Video Marketing

The Blockhead’s Guide to Sponsoring Videos on YouTube

Last week I set out to make a sponsored video campaign on YouTube, and the process was quite a challenge. So I decided to write a detailed post about the…
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Should Marketers Embed Video in Emails?

Everyone pretty much agrees using video in emails is a good idea. But what’s the best way to do it? Marketers have been trying to answer this question since the…
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Video Marketing

How Facebook’s Taking On YouTube: An Inside Look

Remember when Facebook launched more than a decade ago? We were all pretty excited about status updates and changing our profile pictures whenever we wanted. How things have changed. Back…
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