A persuasive landing page that convinces visitors to try your product is the key to converting customers. Conversions are the lifeblood for any business website, where the ultimate aim is to attract new business. So, how do you craft a killer landing page? While there’s no surefire way to craft the perfect landing page, there are a few basic rules to follow that will dramatically increase your conversion rate.

Your landing page is a specific resource designed to convert a visitor into a customer. That means it needs to focus on no more than one or two things. Otherwise, your message may get lost and you’ll lose a potential customer.

Below are 4 key elements to remember when building a solid landing page.


1. The most important is a nice looking and eye-catching headline, the landing page headline and advertisement should compliment each other.

2. A  very clear and concise secondary headline and blurb is the next important factor, this is one of the first things a visitor will read, it should be straight forward and compelling for the visitor to take a closer look.

3. A big, bright and strong call to action button that stands out, this conversion button should be placed below a call-to-action or have a call-to-action as the button.

4. Use images or videos that relates to the copy can have a very positive impact on viewers, it will give the visitor a more vivid idea of a product or service and perhaps look further into it.

Increasingly, a secret weapon of killer landing pages is the explainer video. Explainer videos are designed to help viewers quickly grasp the product or service at hand. Animated explainer videos are a great way to improve conversion rates, overall engagement, and best of all, they don’t cost the earth to produce.

Animated explainer videos work for businesses of all kinds, from e-commerce:

to technology:

Why add an explainer video to your landing page? Attention is at a premium online, so you’ve got to capture a user’s interest quickly and sustain it. If you can do that, you’re much more likely to convert that person into a customer.

Animated explainer videos hold attention for much longer than plain text or an audio file. A lot of people prefer to watch something rather than read the same thing – the majority of the population are visual learners. The visual aspect of a video keeps viewers interested and keeps them watching in order to see what’s next. Ideally, they should be between 1-3 minutes – long enough to explain the product or service, but not long enough to bore the viewer.

If you can keep people on your page for longer, that means more time for your brand message to be absorbed. And if company staff feature in your explainer video, you’ll be offering another reason for viewers to put their trust in you. Done right, adding an explainer video to your landing page can double your conversion rates.

You can increase the impact of your animated explainer video on your landing page with a little experimenting. Some viewers may respond better to a short, snappy video, while others prefer a more in depth version – it depends on your audience. And while autoplay can annoy users, it can also increase conversions.

Finally, use your explainer video to reinforce your call to action. You could have a physical cue within the video pointing toward the relevant button/link, or a voiced or written instruction urging viewers to take action. This should be presented at the end; videos do better when the user knows what to do after the video finishes playing.

Liked the look of the video examples above? They were all made using GoAnimate. Our tools make it easy to create professional quality videos for your business, with dozens of pre-made characters, backdrops, and music tracks, and you’ll have full rights to share and export your video as you see fit. Get started right away!