In 2014, visual is vital when it comes to business. Content marketers today must understand and master the use of video and infographics if they want to rise above blog fatigue. Infographics and video satisfy consumers’ need to both find information and to be entertained; failing to take that into account will result in top funnel visits left on the table.
When engaged, viewers will share content with their friends, and as a result, spend more time on a branded website, making video an opportunity to inform, entertain, and gain new customers.
If picture is worth one thousand words, then a minute of video is worth 1.8 million, according to Forrester’s researchers. Furthermore, people are more likely to view a brand in a positive light after having watched a piece of interesting video content from that company. With the rise of Twitter’s Vine, and other video production apps, the opportunity to condense a message into an easily-viewed video clip makes it even easier, and less expensive, to share information with audiences.
A few vital video statistics to keep in mind:
Infographics are another dynamic component of a brand’s content marketing strategy. They are are a creative and time-saving device that helps brands convey information in a quick, visual format that is interesting and helps people understand often complex ideas. In addition, because they are colorful and informative, IGs are shared much more frequently than are text-based articles.
Here are some facts about visual content to consider:
When making a video or infographic it’s essential to first consider the target audience, and be certain that the content is appropriately targeted. The message should be delivered as concisely as possible in order to ensure maximum engagement, and make it interesting — so that folks will be more likely to share your content with other people, and in doing so, help your brand be more successful.