GoAnimate Team Up With Common Craft For New Explainer Video Tool

A few weeks ago we launched Explainer Week, a mini series with the talented Lee LeFever of Common Craft. On the final post that week, he announced our partnership.

The great people at ReelSEO happened to pick up the story this week, and so we’re thrilled to share it with you here.

Here’s a snippet:

For those of you unfamiliar with Common Craft, they are one of the pioneers of the explainer video movement. Their videos have helped introduce the world to companies such as Twitter and Dropbox and in doing so they evolved a unique visual style, featuring hand-drawn paper cut-outs animated on a whiteboard. Over time, this style became associated with the concept of “explainer video”, and businesses developed an interest in producing their own Common Craft style videos. Common Craft began making the library of cut-outs available for their members, but there was still a problem. People needed an easy way to animate the cut-outs into a video.

Enter GoAnimate. It turns out the two companies were fans of each other, and GoAnimate subscribers had been requesting a “Common Craft-style” theme for months. That theme is now live on the GoAnimate site for $59 per year.”

Read the whole piece here on ReelSEO