Gary, our COO, guest posts on Wistia. The topic at hand is how to write an explainer video script that effectively uses storytelling.
Here’s a snippet:
“Integrating that script content with an engaging story will help your video be even more effective. With a good story engaging them, audiences will be less likely to put up walls, roll their eyes, or tune you out. They’ll identify more with your product, and hopefully become loyal customers and referrers.”
Read the whole piece here on Wistia.
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