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Why Should Marketers Care About Creating Videos?

Gary, our COO, guest posts on MarketingProfs. In this post, Gary talks about the importance of video content and how marketers can produce videos with ease.

Here’s a snippet:

Over the past few years, online video has grown from a “nice to have” tool to a “must-have” for marketers. Today’s consumers don’t simply enjoy video; they expect it.

As the means of production, video delivery infrastructure and video viewing habits have evolved, the level of video watching online has soared. For example, MarketingProfs found that 181.4 million US Internet users watched more than 39.4 billion content videos on Google Sites. In any given month, 60% of the country watches online video.

Read the whole piece here on MarketingProfs