How Vyond helped
While Compliance content often gets a reputation for being boring and dry, Christopher said Vyond allows his team to create material that’s creative – even fun, where appropriate. And it’s helping their results: he and the team see much higher rates of employee engagement with content that includes Vyond videos and imagery.
On Cargill’s intranet site, employee open rates on compliance articles featuring a Vyond image were 30% higher than other articles without the imagery. Further, articles that included a Vyond video embedded in the content were 65% more likely to generate employee comments—and averaged about 20% more comments—than other articles.
“I can definitively say that if we incorporate Vyond videos into one of our front-facing articles on the website, we will drive readership of that article because people are curious, they’re interested, and for some people, they know this an established thing we do and they look forward to it,” Christopher said.
And in relationships with regulators, Christopher believes that Vyond helps signal how seriously Cargill takes compliance.
“We feel confident that we’re demonstrating a robust training program as a control for employees,” Christopher said. “Vyond gives us a way to continue that training and reinforce concepts with vignettes and advisories—going beyond traditional compliance course methods.”