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Twitter has a bird, Nike a tick, McDonald’s the golden arches, and Apple an apple. All of these are instantly familiar icons.
Your logo is one of the most recognizable things about your business. That’s why it needs to be simple, striking, and professional.
You could work with an agency or freelancers to create your logo, but hiring designers is often expensive. If outsourcing your logo design is out of your budget, you’ll need an affordable alternative—like an online logo maker.
A small design budget is no excuse for not having a logo. There are plenty of low-cost logo makers that organizations can use to create custom, memorable logos.
A logo maker is a software or web-based application with stock design templates, fonts, images, and more, so you can create a logo in minutes.
Logo makers vary widely, so it’s important to know what you’re looking for in a program to meet your design needs.
To help you find the right logo maker, we’ll break down 15 tools by each of these factors. With this framework, you’ll be able to clearly assess each logo maker and decide which tool is the best fit for your brand and organization.
When it comes to their logo, every organization has different design priorities. A more formal company, like a law firm, might care most about achieving a professional look, while a fashion store is going to focus on unique stylization.
Considering what your organization is looking for, you can assess each logo maker based on our criteria. Each factor—user-friendliness, professional, customizable, and cost—is given a rating of 1, 2, or 3 (with cost, it’s the same but in $ symbols). The factor’s quality is higher as the rating value increases.
Using this framework, find design tools with strengths that align with your organization’s priorities. Once you’ve chosen the best logo maker, you’ll be set to create a logo that fits your budget, enhances your brand, and draws people to your organization.
Illustrator —part of the Adobe Creative Suite—remains the kingpin of graphic design software and for good reason. It packs a punch with a host of features that give you control over every aspect of your logo design.
However, Illustrator, with so many advanced design tools, can be intimidating for beginners. It’s also a bit more expensive than most logo makers at $20.99 per month. If you’re new to graphic design, a more basic, low-cost program may be more up your alley.
If your main logo priority is creating the design quickly, Logomaker could be just what you need. Even those without any previous design experience can create a brand new logo in minutes using this online wizard.
For someone who’s interested in quickly making a logo at a reasonable cost, Logomaker is a decent solution. However, the tool’s limited customization makes it a poor choice for creating highly stylized, unique logos.
Like Logomaker, Laughingbird’s Logo Creator requires minimal design skills and investment with built-in templates and a reasonable one-time price.
Affordable and easy to use, Laughingbird is a great option for those who want to quickly create a logo with a fun, less conventional look. If you’re going for a more traditional aesthetic though, it’s best to go with a tool that has more formal templates or more customization options.
Summitsoft’s Logo Design Studio Pro combines the best of both worlds with advanced design features and an affordable one-time cost.
Logo Design Studio Pro comes with the rare combination of advanced design tools and a reasonable price tag. With that said, its features aren’t at the premium level of a tool like Adobe, so the designs look a tad unpolished and bare compared to top brands’ logos.
LogoYes is one of the simplest platforms features-wise on this list. With preset graphic icons and fonts, the program allows you to create a basic logo in no time.
If a very clean, basic logo is all you need and you’re on a small budget, this could be the option for you. The lack of special effects and other design features in LogoYes though makes it a poor choice for those who want a more intricate, stylized logo.
Sothink’s Logo Maker Pro offers a lot of customizability for a one-time, reasonable price. There are plenty of features for creating a unique logo to fit your brand image.
For a one-time fee of roughly $60, you get a fair amount of logo design features with Sothink’s tool. The coloring tools, especially the palette suggestions, are particularly useful. Overall though, the effects of Sothink aren’t quite as advanced as Adobe Illustrator, making the designs looking a bit flatter.
The Designhill logo maker is an ideal solution for someone who doesn’t want to handle individual design choices but wants a lot of logo options to choose from.
With few customization options, Designhill is best for those who have little design experience looking for a quick, easy logo creator.
Canva is a graphic design-tool website that’s used for logos as well as many other design projects. Its easy drag-and-drop editor along with its sleek, professional layouts make it a great choice for non-designers and professionals.
Canva simplifies design, so it’s an especially great logo maker for those without experience. While it has less customization features than more advanced programs, the logos you create with Canva’s high-quality templates are bound to look stunning and professional.
Logojoy is almost identical to Designhill—the program uses AI to determine what logo designs users might like based on their color, style, and icon preferences.
If you’re deciding between this platform and Designhill, one slight differentiator is that Logojoy’s designs tend to be a bit more bold with additional intricate designs. Ultimately though, the programs are almost identical. Like Designhill, Logojoy is best for those looking to immediately create a logo with little design work.
When you’re on-the-go, Hatchful is the ideal logomaker. Designed for mobile devices, this app uses machine learning to create brand assets for you.
Designing on mobile can be restrictive. With a smaller screen, it’s difficult or impossible to create the complex logos that many professional brands have. At the same time, designing on mobile with Hatchful is great for convenience. If you need to create a quick logo for a last-minute project—a social media graphic, event design—it’s nice to be able to quickly do so from your phone or tablet.
In addition to providing website building software, Squarespace also offers a bare-bones logo creation tool. It’s one of the simplest tools on this list, so it’s a great choice for those with limited time or design skills.
The strengths of Squarespace’s tool are immediacy and cost—you can quickly create a logo for little to no money. With that said, customization is challenging since the only elements are text and icons, and the lack of templates make creation a challenge for non-designers.
GraphicSprings‘ logo maker offers both ease and convenience along with a few advanced features. You can easily create a logo in minutes, or you can spend more time customizing and refining the logo if you’d like.
GraphicSprings is great for quick, affordable logo creation, and the fact that it has a few advanced design tools is a nice plus. But with no templates and few design elements, GraphicSprings is a poor choice for those who want to see and experiment with a variety of logo looks.
If you want to make minimal design choices, Tailor Brands‘ logo maker takes care of the work for you while still giving you plenty of professional logo options.
For those with little design experience, the professional templates and easy questionnaire process of Tailor Brands makes it an ideal option. However, it’s slightly limited for those who want more design capabilities since you can only customize once you’ve purchased.
If you’re looking for a unique, custom logo at an affordable price, Logoshi is worth considering. Beyond generating logos from traditional inputs—like color preferences and business names—it will also generate logos from your own sketch.
Logoshi offers a lot of pros as a logo maker—it’s affordable, requires little to no design experience, and offers high-quality, custom logos. Even if you’re looking for a tool with more design capabilities, Logoshi is worth trying out since there’s no cost to having logos generated.
Like many of the other input-based logo makers, Logaster’s strength is speed and convenience rather than design capabilities.
Being able to create a logo so quickly and easily with Logaster is a big plus for those with a busy schedule and minimal design skills. With that said, Logaster’s designs look somewhat unprofessional with generic fonts and icons. If you have the ability to put more time and energy into your logo, other advanced logo makers may be better for creating a more polished look.
Can’t remember each of these logo makers? Here’s a quick recap of the tools we covered.
Logos aren’t just for large corporations. Thanks to online logo makers, any organization, big or small, can create logos that stand out and convey their style and mission.
We created this breakdown of 15 online logo makers so you can find the tool that’s best for your organization. Consider your own situation—your design skills, budget, and more—so you can find a logo maker with strengths that align with your specific needs. Have this design tool on hand, and you’ll be set to create a meaningful, appealing logo that attracts audiences to your brand.
Once you’re done creating your new logo, it’s time to make your first explainer video. Vyond allows people of all skill levels in all industries and job roles to create dynamic and powerful media. With features that go beyond moving text and images, you can build character-driven stories or compelling data visualizations that engage audiences and deliver results.
Sign up for a free 14-day trial and attend our weekly tour of the Vyond Studio.
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