Cargill Creates Approachable and Impactful Compliance Training with Vyond

Challenge

Cargill is a company with complex global operations. Across the many countries where it operates, it’s key that employees understand the nuances of local laws, the importance of adhering to them, and the potential impact of noncompliance, like penalties and damage to brand and reputation. And it’s up to the Compliance team to fulfill that mission.

Christopher Annand, Director of Programs and Governance, is charged with guiding the company towards a more “principles-based” approach to compliance: communicating the positive behaviors the company wants to see, rather than outlining the many laws employees should avoid breaking.

To successfully engage the company’s workforce with this new, positive approach, Christopher felt the way his team communicated also needed to evolve. So he decided to move away from text-heavy training materials and, instead, create short, interactive, engaging video content that would be especially helpful to visual learners and more appealing to younger employees.

Approach

Aligned to the launch of an internal “Ethics Week,” Christopher and his team released new Vyond videos that covered critical subject matter and provided examples of what “good” looks like.

Instead of clicking through documentation, employees watched short videos where a lineup of recurring, recognizable characters explained topics like how employees should handle safety situations they’re unsure of, gifts and entertainment protocol, and conflicts of interest.

The team was so pleased with the Ethics Week pilot feedback, they expanded their use cases for Vyond to include:

• Creating training video content that’s hosted on Cargill’s LMS;
• Embedding videos on Cargill’s intranet portal to promote compliance programs;
• Sending videos directly to employees via email; and
• Using Cargill leaders’ Vyond characters in other static collateral