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Interactive video technology offers a powerful way to guide viewers into taking the exact action you want them to take when they’re ready to take it. By giving control over “what to do next,” your audience crafts custom-tailored experiences suited perfectly for them.

The next time you need to create a video, consider emulating one of these engaging interactive examples. Not only will they help keep your viewers’ attention longer, but also help bring more qualified leads.

We collected twelve of the most engaging interactive videos to inspire your next marketing, sales, training, or human resources video project. Companies that used these videos obtained higher engagement, longer watch times, and more qualified leads. You’ll learn how these companies designed the examples they did and why they’re so engaging. Let’s get started so you can bring this powerful new form of engagement to your videos.

Sales and marketing interactive video examples

Sales and marketing videos cut the sales cycle by introducing prospects to the value of what you offer before you get on a call with them. When you include interactive elements like “buy now” buttons into the video, you can sell to prospects who recognize the value you offer and are ready to buy.

1. Nike: Air Max Dia

Nike’s fun interactive video lets you choose your own outfit for a photoshoot. The stylist interacts directly with viewers, asks questions, and gives positive confirmation after each selection. This allows you to get a realistic idea of how outfits look and gives Nike a natural way to tie in their products.

Nike Interactive Video

Buying clothes online often comes with questions about how the item will look in real life. It looks great on the model, but what if it’s too large or fits the viewer differently? Nike uses shots from different angles to highlight how fabrics and silhouettes flow and look together. These interactive videos give the reader an accurate sense of how items would look at home, answering their questions and giving them the confidence they need to click “Buy now.”

2. Feelunique x NARS Shoppable E-Commerce Videos

Online beauty retailer Feelunique replaced the brick-and-mortar storefront with video. Using Smartzer’s interactive video platform, Feelunique turned its e-commerce product videos into shoppable experiences for site visitors.

FEELUNIQUE interactive video

The video gives the visual experience of in-store shopping with the convenience of e-commerce, allowing the viewer to shop while they watch. If it were a regular video and the viewer saw something they wanted, they would have to close the video, navigate the website, find the product, then buy it.

Here, the built-for-clicks interface makes it easy to add beautiful products to your cart the moment you see them. Thanks to the ability to click on a product straight from the video to buy it, Feelunique saw a 40% higher engagement rate and quadrupled its conversion rate.

3. Oral-B Pro Expert

Oral-B used an interactive vertical view to introduce customers to the benefits of their Pro Expert line. The video includes buttons to “Buy Now,” see the suggested products, and learn more about why people should try Oral-B.

These buttons let viewers interested in the product jump straight to a sales page, reducing the risk of losing their attention mid-ad. Since Oral-B’s buttons are permanently in the video, it’s easy for interested viewers to buy the products they offer. So far, the interactive video has resulted in an interaction rate nine times higher than usual.

Oral B interactive video

Viewers have different levels of urgency and interest in your product. By including clickable calls-to-action, you’ll appeal to viewers learning about your product and those ready to buy it.

Customer education interactive video examples

Consumers get most of their information online, making demo videos a great way to highlight and explain the best features of your products. Additionally, interactive videos detailing product features and usability are great supplements to a customer support team.

For example, if a user is confused, they can watch a quick video rather than spending 10 minutes on the phone trying to connect with a support representative or emailing back and forth for days. Watch these customer education video examples.

4. HP Officejet Pro X Series

HP’s interactive and instructional video uses a branching technique that allows viewers to explore different features of one of the company’s printers. The video starts with a “main menu” screen, where viewers can select one of the printer’s features. From there, they can see a short clip of an HP customer explaining how that feature benefitted their company.

Learning about use cases and customers increases viewers’ trust in the quality of the printer, as it shows that others have had successful experiences with the product. It also gives them ideas of how they could use the printer to make their company more efficient, reducing doubts about whether the printers are worth the price.

5. Vyond: Taking Your Video From Good to Great

Webinars can be handy for providing a comprehensive lesson on a complex topic. Live attendees can interact in the chat with moderators. In contrast, on-demand viewers can interact with a sidebar menu to jump to different sections, which helps make a long-form video more accessible.

image for webinar interactivity

Polls and live chat help hosts adapt the tone, difficulty, and topics to the viewers’ challenges and interests. Imagine you’re giving a talk on a complex subject, and you see a lot of comments in the chat saying they don’t understand it. You can introduce a section that explains the topic again using simpler language. Without these features, you would have continued your presentation, and viewers would have stayed confused.

Videos relevant to viewers are more likely to persuade them. Watchers will know the importance of what you’re discussing and be more inclined to invest in a solution.

6. The British Impact Presented by Jaguar: Understanding Typography

Colophon Foundry is a team of designers specializing in typography, the art of creating forms that make up a letter or an alphabet. Jaguar featured them on a video about how typography affects how humans perceive the world.

The video has one interactivity point per featured designer. Viewers can click on these points to learn more about the designer’s background, expertise, and values. They’ll also learn about the importance of typography in their projects and the value Colophon Foundry could bring without watching a long video.

Employee skills training interactive video examples

The traditional learning and development tools don’t cut it anymore. The most talented professionals add interactive elements to their instructional videos to improve their effectiveness and learning experience.

The following are three examples of interactive training videos that help reduce the learning curve by walking employees through workplace situations. They show how interactivity allows learners to apply their knowledge to solve realistic potential workplace problems.

7. Amazon: Mastering Customer Service

The course, created by Ana Grade at Amazon, introduces a woman on her first day at the company as she learns the company’s five tenets. It lets you walk through Amazon’s onboarding process, teaching customer service associates how to handle various scenarios using a gamified approach.

Onboarding videos can save managers time from answering repetitive questions new employees have. Instead of contacting their manager, new employees can listen to dialogues and click on buttons that solve their problems.

In Amazon’s videos, viewers can click buttons to learn more about the company’s five tenets. There is no timer. So viewers can open information boxes for as long as they need to grasp each idea. Without them, they’d have to continuously stop and rewind the video to memorize each tenet.

8. Lifesaver: An Interactive Film by Martin Percey

Lifesaver teaches viewers the pros and cons of certain decisions. With CPR, the right or wrong move can mean the difference between life and death, making this choice-based presentation especially effective. Each choice puts viewers in the shoes of the person helping others, helping them see how devastating not knowing what to do can be.

You can play four different versions of this “game” where you have to use your life-saving skills to keep someone alive. As you advance in the story, you’re given options at various points where you have to make decisions and use your life-saving skills.

Like Lifesaver, you can create branched videos where viewers have to live with the consequences of their decisions. Simulating an emergency lets employees see the value of knowing how to react to the unexpected, motivating them to learn the skills that prevent or solve these situations.

9. The Game Agency: Handling Sales Objections

This instructional video looks and sounds like a game, starting with a big “Start Game” button. After an animated scenario plays out, viewers answer questions in an interactive quiz about how to handle objections.

The interactive quiz portion of this instructional video helps reinforce everything the viewer learns from the animated scenarios, as retrieving information helps integrate it into your long-term memory.

The final score also helps reinforce learning, as the leaderboard can motivate the trainee to retake the quiz for a higher score.

Recruitment and human resources interactive video examples

Recruitment videos help ensure the best-fitting candidates find and apply to your company. These videos explain company culture and values by offering an inside look at the company’s inner workings. The videos below show how a company can use interactivity to help candidates determine whether their work style and personality fit a company.

10. Deloitte: Fitting Into Company Culture

This gamified interactive recruitment experience from Deloitte is a fun way for viewers to learn about the company’s values and to determine whether they would fit in with the company culture. Viewers see hypothetical situations they might have to respond to in the office.

The overall vibe of the video is light and fast-paced, which helps keep viewers engaged. It’s an immersive way to teach culture and values on a case-by-case basis. Job candidates can use the video to decide if they’d fit into the existing company culture, self-qualifying themselves. Self-qualification saves recruiters time from interviewing non-ideal candidates.

11. JetBlue: Making the Right Choice for Your Retirement Plan

JetBlue’s instructional video helps employees understand how to borrow money from their retirement plans. They discuss pros and cons, reasons someone may want to do this, as well as important information to consider.

Sometimes employees and customers are unaware of the repercussions of an action. People aware of the pros and cons of working with you are more likely to remain as customers or employees than people who misinterpreted the value you could bring to them.

You can present this information with interactive quizzes, like the one found in JetBlue’s video. Interactive quizzes keep viewers engaged while they watch your video, making it more likely they consider the nuances of the decision or topic they’re thinking about.

12. AB InBev: Understanding Company Expectations

Brewer AB InBev created a first-person point-of-view video giving employees a sense of the work culture at the company. The video puts the viewer in the shoes of a current employee tasked with an important presentation. Throughout the video, viewers choose what to do in different situations. There are also hidden areas throughout the video the viewer has to find.

The video provides viewers with enough references and information to understand what’s going on and what they need to do. This data shows job candidates what AB InBev expects of them. It also gives them a sense of how colleagues communicate projects and ideas across the company. As for the company, the video helps them reduce the number of applicants, especially those who thought workdays involved beer.

What is the best platform for interactive video content?

Your needs determine the interactive video software that’ll work best for you. Some companies want simple features, like adding a text box and hotspots, so viewers can choose to learn more about a subject shown on screen, as Jaguar did. Others wish to let viewers choose options that change the trajectory of the video.

The following are three of the best platforms to include interactive content, like clickable areas, into any type of video.

Rise 360: Best for simple interactive courses

Rise 360 is a simple all-in-one system to create and manage courses. There are no fancy animations or complex transition libraries. Instead, Rise 360 lets you create, distribute, and monitor a course’s performance without going through an extensive learning period. The access to assets and the lack of a learning curve make Rise 360 perfect for teams creating interactive video courses for the first time.

You can use Rise 360 to create easy-to-consume eLearning courses for your organization. The platform lets you organize and add external resources into modular blocks. You can use Vyond-made videos to share lessons and then include text, quizzes, and cards to help viewers recall what you’re teaching.

You can watch our Vyond + Rise webinar to learn more tips and tricks on using the two.

Storyline 360: Best for captivating interactive videos and courses

Storyline 360 is an interactive course creation platform with 25 different types of questions to test your viewer’s understanding of your lessons. In addition, it offers more than 8.3 million photos, videos, and assets to make every lesson engaging and memorable. Storyline 360 is perfect for teams wanting to create the most captivating courses they can.

You can use Storyline 360 and Vyond to create engaging animated videos employees are more likely to remember. First, upload your Vyond video to Storyline 360. Then include the interactions aligned with what you’re trying to do. For example, you can add a button that gives more context about a scene or a quiz to test your viewer’s attention.

You can watch our Vyond & Storyline webinar to learn more about how to use them together.

Adobe Captivate: Best for multi-module branched courses

Adobe Captivate is an eLearning course creation platform that stands out because of its ability to create multi-module branched courses. In them, viewers can’t advance to new sections until they successfully pass a quiz. Failing the quiz will send viewers to a relevant lesson, raising their odds of retaining the information.

The goal of training is to influence your customer or employee’s behavior. You can use branched courses to encourage viewers to only move on when they comprehend concepts. Video is a helpful asset to pair with branched courses, as you can direct people to an in-depth video discussing a topic after they’ve missed a question. Add charts, examples, and clear concepts into your video, and viewers are bound to conquer the quiz.

Recreate an interactive video using Vyond and one of three tools

Vyond is a straightforward animation software anyone can use to create engaging videos. Our suite includes a custom character builder, thousands of props, and voiceover capabilities to create the perfect video to later export to Rise 360, Adobe Captivate, or Storyline 360.

Try Vyond for free