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Interactive videos provide viewers with opportunities to actively engage with your content. Prompting viewer interaction with your video puts your audience in control and helps improve retention.
We’ve collected 68 examples of some of the most engaging interactive videos to help inspire your next marketing, sales, training, or human resources video project. We’ll take a look at how each video is designed, how the content engages the viewer, and why the video is effective.
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Made using WIREWAX, this video showcases Mango’s products in action. Viewers get to see what the clothing looks like on real people going about their day. This type of video can be a great opportunity to showcase products, educate the viewer, and give them an opportunity to make a purchase in real-time.
Nike’s fun interactive video lets you choose your own outfit for a photo shoot. The stylist interacts directly with viewers, asks questions, and gives positive confirmation after each selection. This allows you to get a realistic idea of how outfits look and gives Nike a natural way to tie in their products.
This piece of sponsored content is a classic example of product placement. The product is integrated into the content as a way of positively influencing viewers who are emotionally attached to the storyline. Jaguar cars make appearances throughout this story about typography, but the story has nothing to do with cars at all. Viewers are also able to click different points throughout the video to learn more about the people being featured.
More interactive content examples from Verse customers:
Simple, informative, and attractive, this video accomplishes two tasks: informing the viewer about the product and making it easy for the viewer to purchase with an integrated “buy now” button. This video is proof that simplicity can sometimes be the best course.
Consumers get most of their information online, making demo videos a great way to highlight and explain the best features of your products. Additionally, interactive videos detailing product features and usability are great supplements to a customer support team.
If a user is confused, for example, they can watch a quick video rather than spend 10 minutes on the phone trying to connect with a support representative or emailing back and forth for days. Watch these customer education video examples.
Here’s an example of a long-form instructional webinar. Webinars can be handy for providing a comprehensive lesson on a complex topic. In this case, live attendees have the ability to interact in chat with moderators while on-demand viewers are able to interact with a sidebar menu to jump to different sections, which helps make a long-form video seem much less intimidating to tackle.
More interactive webinar examples from Vyond:
Samsung’s interactive video walks customers through the different features and navigation buttons for the phone’s camera. An interactive menu prompts the viewer to choose which features they wish to learn about, and tells them how to enable the features on their own phone.
This instructional video mimics the in-person consultation process for a runner looking for the right shoes. Interactive buttons customize the experience, allowing viewers to see recommended products based on their foot type and trail preference.
Even more interactive product education examples created with Rapt Media:
Toyota’s interactive video functions as an informative product demo for their new 4Runners. The “choose your wild” interactive experience allows viewers to select which activity they’re most interested in: mountain biking, rock climbing, or river kayaking. From there, viewers are shown all the 4Runner features that make that sport a better experience.
HP’s interactive and instructional video uses a branching technique that allows viewers to explore different features of one of the company’s printers. The video starts with a “main menu” screen, where viewers can select one of the printer’s features. From there, they are shown a short use-case clip, where an HP customer explains how that feature benefitted their company.
Traditional learning and development tools simply don’t cut it anymore. Using the latest technology, the most talented professionals are adding interactive elements to their instructional videos to improve their effectiveness and learner experience.
The following are our favorite examples of interactive training videos that help minimize the learning curve by walking employees through potential workplace situations. These videos demonstrate how interactivity allows learners to apply their knowledge to solve realistic potential workplace problems.
The British Council uses fun animations and multiple-choice scenarios to help teachers explore how to best encourage creativity in young students. A narrator coupled with animated scenes plants you in the middle of a classroom and tasks you with helping children explore new ideas.
The course, created by Ana Grade at Amazon, introduces a woman on her first day at the company as she learns the company’s five tenets. The course lets you walk through Amazon’s company onboarding process, teaching customer service associates how to handle various scenarios using a gamified approach.
More from Ana:
Photos, an animated interface, multiple choices, and a voice-acted character all come together in this video to make insurance shopping a breeze. This video uses an animated character to guide the viewer through the insurance process, as the viewer answers a series of multiple-choice questions.
Sometimes you have to know what an unhealthy choice looks like, in order to appreciate the healthy choice. This point is driven home in this interacting course, which gives viewers the chance to choose the healthy or unhealthy choice for their character.
More from Kate Tronvig :
This instructional video looks and sounds like a game, starting with a big “Start Game” button. After an animated scenario plays out, viewers answer questions in an interactive quiz about the correct ways to handle objections.
Games are designed to drive more meaningful and rewarding experiences and to increase knowledge retention. This SCORM-compliant template uses the popular game format of “Jeopardy” to quiz the viewer on whatever information the company wants.
More from the Game Agency:
CraneMorley takes training into another dimension using mixed reality. This award-winning training video allows users to learn the ins and outs of the new Mercedes Benz by wearing a HoloLens headset, which lets them interact with the new suspension system of the Benz.
2020 GLE: Leader of the Pack Training
Why it’s effective: The job of a technician is a hands-on one, making training difficult. This piece uses the HoloLens headset to give technicians the opportunity to see the inner-workings of the vehicle while being guided through the learning process by a narrator.
More from CraneMorley:
Developed or students who take online courses, this instructional video by Michelle Lekkerkerk at California Community Colleges helps viewers learn how to manage their time, organize their assignments, develop a schedule, avoid procrastination, and stay motivated. After taking a quiz to learn their style of time management, student viewers are given tools and instructions on how to improve their study habits, based on their answers.
This interactive view of the IAB Arena illustrates how advertising messages are delivered to consumers and details how each piece of the ecosystem works together to create and distribute digital advertising.
More training examples built with Rapt Media:
SchwindTEC’s course explains how to make change when a customer gives you more money than necessary to pay a bill — without the use of a computer. After the animated character shows the viewer how to make change, he gives several practice problems. The viewer must then apply the learning they just received to make the correct change.
More from SchwindTec:
AARP’s short and sweet video offers a helpful tip for creating a complex, secure password that’s easy to remember. Halfway through the video, a pop-up multiple-choice question appears to make sure the viewer clearly understands AARP’s tips.
More from AARP:
More interactive training video examples with HapYak interactivity:
Recruitment videos help ensure that the best-fitting candidates find and apply to your company. These videos help explain company culture and values by offering an inside look at the inner workings of the company. The videos below are great examples of how a company can use interactivity to help a candidate determine whether their work style and personality is a good fit for a company.
Here we have a first-person point-of-view video to give new employees a sense of the work culture at AB InBev. The video puts the viewer in the shoes of a current employee who has been tasked with an important presentation. Throughout the video, the viewer is presented with various situations and is given responses to choose from. There are also hidden areas that the viewer is tasked with finding throughout the video.
This gamified interactive recruitment experience from Deloitte is a fun way for viewers to learn about the company’s values and to determine whether or not they would fit in with the company culture. Viewers are presented with hypothetical situations that a new employee might face in the office and are given options for how to respond.
Similar to the other recruitment videos on this list, in this video the viewer is asked to make a series of choices via interactive buttons — in this case, to help a new employee named Dwayne have a successful day at work.
Hays’ interactive recruitment video shows the experience of a day in the life of a recruiting expert and puts the viewer to the test with a series of real-life scenarios.
More recruitment examples created with Rapt Media:
JetBlue’s instructional video is designed to help employees understand the process of borrowing money from their retirement plan. They discuss pros and cons, reasons why someone may want to do this, as well as important details to consider.
More interactive retirement examples:
As we’ve shown in the examples above, professionals across job roles have realized that the best way to practically explain concepts, improve retention, and engage viewers is with interactive video. Nothing is more powerful or effective than putting viewers in charge of their own path.
To help you get started with interactive video, we’ve created two starter training scenarios for you to modify and develop in Vyond and then add interactivity with one of the tools mentioned in this post.
Modify these Vyond video templates to create your own scenarios. Then add interactive elements with one of the tools mentioned in this post. Start a 14-day free trial or log in to your Vyond account to access the template videos shown below.
This instructional video shows a hypothetical workplace scenario in which one employee reports another’s unsafe practices to management. Even though the employee who reported the safety issue had everyone’s best interests in mind, he is teased, shunned, and retaliated against by others.
Use this video as a template
The video is designed to help you create your own branched story about what retaliation is and how to handle it.
At the beginning of this video, the viewer is introduced to a character named Joe, a normally positive and upbeat guy — until his insurance claim is rejected. Then, he is shown angrily and impatiently talking to a customer service representative at the insurance company.
This video aims to teach the viewer empathy. It helps the customer service agent remember that an angry customer is not mad at them personally. Angry customers are mad at the situation. Reinforcing this point is a powerful way to help the viewer remember to stay calm and collected, regardless of the situation they encounter.
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