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Imagine a customer scrolling through their LinkedIn feed. They come across a product video that your company posted and stop to watch. There’s just one problem—the top and bottom portions of your video are cropped out, so the video isn’t watchable. Confused and disappointed, the customer moves on to other content.
This scenario is a nightmare situation for video marketers. When presented correctly, social media videos are a powerful marketing tool. In a Wyzowl report, 77% of buyers reported that they a video persuaded them to buy a product or service. Specifically with social, 70% of people said that they have shared a brand’s video via social media.
Capture this engagement by creating an optimal viewing experience for your social media viewers with this guide. For each social media channel, we’ll cover these specs:
Understanding the latest social specs, you’ll be set to create videos that are engaging and watchable on all channels and devices.
Facebook is one of the most valuable platforms with more than 2.3 billion monthly active users covering almost every demographic. Marketers should consider taking extra time and effort to understand the different video options available, and to create videos in the most effective formats for your audience.
Pro-tip: Take advantage of these videos’ minimal spec requirements—no resolution range, several supported aspect ratios—by choosing the format that fits your target audience’s device usage (square for mobile, landscape for desktop).
Pro-tip: In-stream videos (mid-roll ads) have to be short, so be sure to convey your main message quickly in the first few seconds of the video.
Pro-tip: Keep in mind that only landscape videos are permitted for the Messenger home feed.
Instagram isn’t as widely used as Facebook, but it’s close behind as the third most popular social platform with 71% of marketers advertising on the platform. With a strong base of teen and millennial users, Instagram is an especially valuable space to share videos if your target customer is young. It’s also a simple video publishing space for marketers to navigate with just two types of videos.
View this post on Instagram HOT DOG! GETCHA HOT DOG! Happy National Hot Dog Day from the Vyond team #sausagesarethewurst #nationalhotdogdayA post shared by Vyond (@vyond) on Jul 18, 2018 at 1:27pm PDT
HOT DOG! GETCHA HOT DOG! Happy National Hot Dog Day from the Vyond team #sausagesarethewurst #nationalhotdogday
A post shared by Vyond (@vyond) on Jul 18, 2018 at 1:27pm PDT
Pro-tip: Opt for square videos—they’re very popular on Instagram and look great on both desktop and mobile.
Pro-tip: If you’re publishing a promotional story, Instagram recommends that you leave roughly 14% of the top and bottom of the video without text or logos in case you want to add a call to action or profile icon there. Vertical videos are recommended for both IGTV and story videos.
With its professional tone and focus on job searching, LinkedIn is a powerful space to post videos that boost your employer brand. Use the specs below to create LinkedIn videos that show job seekers your business’ culture, mission, and other key details. If you’re at a B2B company, consider creating video ads as well since so many potential leads—startup founders, corporate executives—actively use LinkedIn. Here’s an example of how we promoted our London Vyond Community Meet-up on LinkedIn with a Vyond video:
Pro-tip: Be sure to create a horizontal video ad—at this time, LinkedIn permits vertical videos for organic content only.
Pro-tip: Though LinkedIn supports both horizontal and vertical formats for organic videos, we recommend opting for a vertical format since 57% of LinkedIn users are on mobile.
Like Instagram, Twitter is an especially great video platform for businesses that cater to younger customers. The platform’s target audience is in their 20s, and posts typically have a punchy, fun tone. Using these spec guidelines, create Twitter videos to provide quick company news updates, promote your blog content, or share industry-related news.
Our Contemporary style features modern #animation that’s easy to customize to meet any brand guidelines. Choose from hundreds of templates, or start from scratch.Build your own video in minutes at https://t.co/u9ldDQReqr pic.twitter.com/t1WSrxNoCP— Vyond (@VyondVideo) February 1, 2019
Our Contemporary style features modern #animation that’s easy to customize to meet any brand guidelines. Choose from hundreds of templates, or start from scratch.
Build your own video in minutes at https://t.co/u9ldDQReqr pic.twitter.com/t1WSrxNoCP
— Vyond (@VyondVideo) February 1, 2019
Pro-tip: Consider taking advantage of their recently introduced square format. 93% of Twitter videos are viewed on mobile, and square videos provide an optimal mobile viewing experience.
Vyond Pro -tip: Twitter is the only social media platform that supports GIF format. Use Vyond to export your videos as GIFs.
YouTube is an ideal video platform for marketers. Users enjoy watching longer, more in-depth content on YouTube, so you can create videos that spend more time conveying your brand messages. Technically speaking, it’s also easy for marketers to format videos for YouTube since its player accepts various video sizes.
Pro-tip: Be sure to upload videos as close to their original format as possible. Your video will remain at its highest quality, and YouTube’s player can automatically frame the video for optimal viewing.
Pro-tip: If you’re interested in showing non-skippable ads, keep in mind that YouTube has shortened the maximum length from 30 seconds to 15 seconds.
Though Vyond videos are automatically compatible with all social media channels, our platform also makes it easy to reformat videos for optimal viewing on each platform. Here are several tutorials and templates that quickly show how to create square, portrait, and landscape videos in Vyond.
Square videos are ideal for any platform with a feed, specifically Facebook and Instagram, as they take up more room and grab users’ attention. As a plus, a square orientation is also mobile-friendly.
Here is a tutorial to learn how to make a square video in Vyond:
And here is a template to quickly create a square video in Vyond. Click the button to open it in your Vyond account or free trial (be sure to log in first):
Get the template
Vyond producer tip: To make your life easier, we’ve made a square overlay for you to import into the Vyond Studio. Simply import the png and place it on the stage. The overlay fits the video editor perfectly. Now you can create your square video. Just remember to delete the overlay when you’re done!
Download the square overlay
Portrait videos, or vertical videos, are mobile-friendly, so they work especially well on phone-driven platforms like Instagram. They’re also an ideal choice for video ads since the height leaves room for a call to action at the top or bottom.
Here is a tutorial to learn how to make a portrait video in Vyond:
And here is a template to quickly create a portrait video in Vyond. Click the button to open it in your Vyond account or free trial (be sure to log in first):
Vyond producer tip: We recommend making your video sideways to preserve resolution. However, if you prefer the rectangular frame method, here is a portrait (9:16) overlay for you to import into Vyond Studio. Simply import the png and place it on the stage. The overlay fits the video editor perfectly. Now you can create your portrait video. Just remember to delete the overlay when you’re done!
Download the portrait overlay
Videos in landscape — or horizontal — orientation are ideal for desktop viewing, given the wider screen. They’re also optimal for YouTube, since YouTube’s player automatically displays in a landscape orientation.
Vyond Studio defaults to landscape video. Here is a template for a landscape video in Vyond. Click the button to open it in your Vyond account or free trial (be sure to log in first):
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Video is no longer a novelty—it can be found from all types of businesses on every social platform today. With that said, watchability is a basic expectation of your viewers. Use this guide to make sure that your videos can be optimally viewed across all channels. With the right presentation, your brand gains credibility points, and viewers can fully enjoy your content.