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Driving Marketing ROI with Animated Video

Our COO, Gary, is quoted on the topic of animated video in American Express’ OPEN Forum. The conversation is about the explosive growth in the use of video for content marketing, and how small businesses can effectively create videos for their customers.

Here’s a snippet:

Lipkowitz says video is a very effective way to explain your stories and expand your reach. ‘[Putting an] explainer or brand story video on your homepage enables you to explain your offerings and missions quickly to new shoppers,’ Lipkowitz says. ‘Savvy content marketers can publish the same piece on their blogs, YouTube, Facebook, industry portals and beyond. This is a really powerful way to broaden a brand’s reach across the Web.'”

Read the whole piece here on OPEN Forum