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Your brand is your identity — it’s your messaging, your tone, the very distillation of who you are as a company. Branding is typically a top priority in your marketing efforts. But when it comes to video, branding is sometimes put on the back burner, especially when it comes to making a video style guide.
It’s a mistake to neglect branding within your videos and training, as this results in a less cohesive view of your company. Branding can also have a huge impact on your company’s performance.
Neglecting branding in videos is equivalent to ignoring sales and the importance of your company’s image. Fortunately, this is a problem with an easy fix: creating a video brand style guide.
Your company branding is likely apparent in a few places: your website, your product, your blog articles, and your ads. Unfortunately, it’s easy to overlook branding in video, because the video creation process itself is already involved and unpredictable. But overlooking branding in your videos is a big mistake, for a few reasons:
Whether you’re using videos for training, marketing, or general awareness, video branding is important. Watch how sales intelligence company, EverString, infused their brand colors into this animated video example:
We’ve established why branding is crucial for your videos — and a style guide can help you get there. Now, what, exactly, is a video brand style guide?
A video brand style guide is your map for video. It tells you how videos should look, sound, and feel, and even how you should promote them. Anyone who reads through a video style guide should walk away with a firm understanding of how video plays into their company’s branding.
But you don’t have to have a stand-alone video brand style guide. Ideally, you can include videos in your current style guide. This makes for a more cohesive style guide. (Style guides are intended to create a cohesive experience, after all!) By including video instructions within an existing style guide, you’re setting up new hires for a smoother onboarding experience as well.
For example, take a look at Zendesk’s brand style guide. Their style guide covers branding through and through, including areas where video is concerned. They cover video philosophy, sound editing, b-roll style, interviewing, and the nitty-gritty of video editing.
Understanding how to create a video brand style guide is almost as important as understanding what a video brand style guide is.
Video is arguably one of the most complex content formats one can create. But it can still be effectively branded like any other content format. To ensure that your videos are properly branded, create a style guide or a video section in an existing style guide to keep them consistent.
Cover the following areas to ensure that your style guide checks all the right boxes:
Including the above in your video brand style guide or existing style guide ensures that you’re creating videos that feel cohesive with your company’s other content. To see these points in action, be sure to look at the Yeshiva University video style guide, which covers granular technical specs as well as brand-specific points. Keep reading for more video style guide examples.
While the video creation process may feel more cumbersome at first, due to the guidelines you set, it will eventually become quicker and easier. (And, more importantly, more consistent.)
When it comes to branding a video, there are a lot of elements to track. Creating a video that feels aligned with your brand can mean the difference between something as granular as using one color over another.
Fortunately, Vyond makes branding animated videos a cinch, thanks to the following features:
Watch this video from WebCE Online Education & Training to see numerous customizations in motion and learn more about how to brand your video in Vyond.
If you’d like to experience the flexibility of creating videos with Vyond firsthand, sign up for a 14-day free trial.
A brand style guide can not only make video consistent but also better. A style guide acts as a road map, providing you with direction as you navigate the video creation process. While video creation may be a bit rocky the first few times you apply a style guide, it will get easier over time.
Eventually, you’ll reach a point where following your style guide is second nature. When that moment comes, you’ll be able to make your videos truly shine, and your brand along with them.
Each of these companies includes video in their brand guidelines. They all provide excellent examples of what to consider for your own video style guide.
Create your own branded videos with Vyond. Start a 14-day free trial.