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Before you make a microlearning video.
Microlearning videos are a rapidly growing component of many organization’s eLearning strategies. According to a survey by the Association for Talent Development (ATD), 72% of organizations plan to create microlearning videos in the near future, if they aren’t already.
For more on why microlearning is such a powerful strategy, check out the first two articles in this series: What is Microlearning? 5 Key Benefits for Today’s Employees and Why Your Company Should Create Microlearning Videos.
Ready to get started?
The first step of any successful microlearning video (or video in general) is pre-production — a.k.a., planning. It may be tempting to skip this step in favor of going straight to the execution stage. Don’t!
First, explicitly identify the main training goals for your learning program. Then, think about how this microlearning video (or series of videos) will align to those goals.
Consider questions like:
Before diving into creating a microlearning video — whether you’re planning to make one short video or hundreds — consider:
Your goals, budget, and scope will help determine what kind of video it makes most sense to create. Will your video be live-action, animated, or a combination of both? If you have hired outside consultants or have a production team on staff, this is a decision you can make collaboratively.
Drag-and-drop animation is a great option for organizations of all sizes looking to create videos — especially if those videos need to be created quickly and cost-effectively. Animated video offers all the benefits of live-action, with far fewer resource requirements (e.g., no actors or studios or sets). Even organizations with larger budgets often choose animated video because it’s easier to update training modules while ensuring stylistic consistency across a video series.
Regardless of what type of video you choose, now is the time to sort out logistical concerns. What software program(s) do you plan to use? Do you need to rent or buy equipment or studio space? Do you need to hire or train additional people to produce the videos?
Putting together a creative brief for your video is a good way to kick off the production process. Here’s a video brief template from Act-On Software that might be helpful as a starting point. Be sure to include goals, topics, and takeaways as well as who is responsible for each component of the process.
Then, develop an outline. Think about questions like:
Remember, microlearning videos are “micro” for a reason. Each video you create should address one main learning objective. Trying to take on too much in such a short period of time is antithetical to the main benefits of microlearning, such as reducing cognitive load, maximizing engagement, and improving retention. Give yourself permission to create an expansive first draft, then be ruthless about making cuts. Remember that you can always produce multiple videos if you need to communicate multiple learning objectives.
Read Next: How to Script a Successful Microlearning Video
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