As companies around the world explore what a return to the office might look like, the importance of clear and accurate communication has been thrown into sharp focus.
Whether communicating hybrid work policies or advising on COVID-19 precautions to employees, internal communicators have a responsibility to ensure that they are getting their message across in a consumable, credible, and engaging way.
With today’s technology for creating your own animations, videos like the one above are a great tool to build into your COVID-19 communications strategy. In this guide, we’ll share some expert advice on how to create COVID safety training videos that are as effective as possible.
Click here to use the above video as a template with an existing Vyond account!
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What are the benefits of COVID training videos?
Training videos allow you to ensure that everyone on your team is working with the same information. With videos like the one below, you can quickly distribute up-to-date safety precautions to each and every person in your organization.
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Keep your employees safe.
At risk of overstating the obvious; COVID training videos are important because they can keep your employees safe. With videos, you can help you safely train your employees from a distance while limiting in-person interactions.
You can provide your employees with important safety information from a video that they can watch at any time, rather than bringing together groups of employees to train them. Taking this step prevents in-person gatherings and actively demonstrates how important safety is to your organization.
Then, when it is time to return to the office or gather again, you can protect your employees by equipping them with the information they need to take advised precautions, like wearing masks.
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Deliver information more efficiently.
Many of us have been stuck looking at screens for months, doom scrolling through noisy feeds filled with media that’s competing for our attention. It takes something visual to cut through that noise and captivate our audiences.
Our brains are wired for visual communication: when our eyes are open, two-thirds of the electrical impulses firing in our brains are related to visual information. To get audiences engaged with important COVID-19 communications, and for them to quickly understand complex concepts, you need to use visual media.
Share information quickly.
Public health and safety is, more often than not, a race against the clock. It’s important that your pandemic communications can work quickly to distribute new information as soon as possible.
While text-based messages may seem the simplest to produce, they often fall short at getting everybody engaged with the material. On the other end of the spectrum; live training sessions are difficult to organize on short notice.
Video and other visual media are great tools for quickly producing content that people will actually absorb. While video hasn’t always been quick or easy to produce, platforms like Vyond Studio make it accessible for anybody to create safety training videos quickly (and inexpensively, too).
How to make effective health communication videos
When it comes to pandemic communications, you have to get it right. It can, after all, be a matter of life or death. Here are some key concerns you should think about in order to make COVID-19 training videos that are as effective as possible.
Stay up to date on COVID research.
The last thing you want to do is give false information, which could compromise the safety of your employees and jeopardize your work. Information and guidance on this horrific pandemic are ever-changing (sometimes daily), so it’s important to give the most current information available.
There are many reputable sources for this, but you’ll have to keep close tabs on them. One of the most reliable websites for anyone in the United States is the CDC’s COVID-19 page, which features up-to-date safety information. It even includes recommendations for specific industries and occupations.
Even with this high-level knowledge, it’s important to check with your local health department for further safety standards. Your local departments should be able to further guide you in your plans for hygiene, personal protective equipment (PPE), and other methods of slowing the spread of the novel coronavirus.
Edit, iterate, and collaborate.
Keeping on top of the latest updates doesn’t do much good if you aren’t using that up-to-date information in your own communications.
When you create COVID safety training videos for the first time, think about how you’ll be able to edit those videos later. Rather than relying on video freelancers to manage your videos, bring ownership of those files in-house. By giving yourself and your teams the ability to quickly make adjustments to your existing videos, you can not only ensure continued relevance, but avoid distributing obsolete and potentially harmful information that has grown outdated.
By using team collaboration features in video platforms like Vyond Studio, you can make sure your videos remain as accurate as possible. Bring additional collaborators into the project from around the organization. The more hands on deck, the more likely you’ll be able to keep up with the rapid development of public health information.
Take advantage of the format.
Video works so well because it’s dynamic and engaging (rather than static and boring). Make the most of it! Include elements to move around the screen, fun visuals, clear charts, and graphs when you create a COVID-19 training video.
As with any story, build your video should have a beginning, a middle, and an end. One easy way to do this is to have a main character performing all the safety protocols that your employees will be doing.
Emphasize its importance immediately.
At the start of the video, you should make sure it’s clear that the employees must follow any policies it is setting forth. Facebook found that 45% of people who watch the first three seconds of a video will continue watching for 30 seconds, so capturing their attention immediately is key.
For a topic as crucial as this one, there should be no confusion over what’s expected of the employees. Use plain, simple language that leaves no room for error. Your employee shouldn’t come out of it with any questions.
One way to help your employees absorb the information in the video is to let them see themselves in the video. Tying the content into your specific industry, with examples that employees will understand, will further increase engagement.
Create your first COVID-19 safety training video with Vyond
Vyond enables you to create professional-quality training videos without having to enlist a designer or marketing team. With Vyond, you get a number of templates that can help you get started even faster. Plus, if COVID safety standards change, Vyond lets you change your video and export a new version within minutes. Click here for a 14-day trial and start your first COVID training video today.
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