With just a few days left in 2017, it’s time to plan for the year ahead.
Kristin Twiford at Libris asked 18 marketers, entrepreneurs, media experts and creatives to share their storytelling and video predictions for 2018.
Here’s what our head of marketing had to say:
Stacy Adams | Head of Marketing at Vyond | @atl2oz
In today’s charged political climate, audiences are looking for authenticity, honesty, and relatable characters. In 2018 we’ll see brands using more real people (or characterizations of such if animated) in visual series. These will be independent ideas brought into a collective by consistency of character style or one story arc meted out over time.
Read the whole piece here on the Libris blog.
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