This Global Tech Company Trains New Sales Reps 5x Faster with Vyond

Challenge

The Learning Experience team at a global multinational technology company creates training to help their 5,000+ sales and marketing team members supporting its enterprise platforms do their jobs well.

One of the team’s biggest initiatives is to provide new sales hires with a deep understanding of the key customer profiles, from accounts payable to enterprise leadership roles, like CFO and CIO, that they’ll be reaching out to: who they are, what they care about, and how to position their software as a solution that supports customers’ business goals.

For years, they assigned learners a primarily text-based course that comprised five sessions, each about 30 minutes. The information was great, says Laurel Schulert, Senior Director of Learning Experience, but the presentation was proving ineffective.

“It was dry. If you did all those courses back to back, it was really boring by the time you got to the third one, and we were asking new hires to complete five.”

So Senior Instructional Designer Dave Kerschbaum and a few other team members set out to revamp the onboarding course with Vyond.

Approach

Dave and the team used Vyond and Articulate Storyline to recreate the course as an interactive, video-game-style experience.

Learners “meet” key customer personas as Vyond characters in an office setting. Clicking on a character like the CFO opens a branching module where she’ll explain her responsibilities and challenges, the ways a tool like the tech company’s platform could help her team, and her potential objections.