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So you want to make the ultimate promo video for your company, eh? There are several elements that, when put together, can result in one heck of a promo video for your company or brand. We’ve compiled a list of five of these elements, which combine to create the perfect formula for promo video success. Read on and get ready to make a video you’ll be proud of.
The script is one of the most important elements of any video, be it a sales video, a training video, a promo video or any business video. You want to write a script that is engaging and informative.
Before you sit down to write your script, jot down the main points that you want to get across in your video. Then start writing your script, being sure to include all of these points as quickly and succinctly as possible.
Regarding the tone, you don’t want your video to sound like a boring Ben Stein-esque lecture. You want it to be engaging, fun and easy to understand. Try writing your script in the same voice you would use when talking to a friend. You want the viewer to feel like you are talking with them and not at them.
Once you’ve drafted the script, try reading it out loud. Even record yourself and play it back to see how it sounds. When you’re pleased with the results, you’re ready to move on to the visuals.
Nobody wants to watch a video with no visual appeal. Instead of a talking head or static screenshot, try making your promo video exciting with animation, cool effects or editing.
If you don’t know how to create a video with all the bells and whistles on your own, that’s perfectly fine. You can use a service like GoAnimate’s Video Maker to make a movie with tons of visual appeal, even if you don’t know the first thing about animating or video editing.
Why do companies make promo videos if not to drive action? You want viewers to convert into fans or customers, right? Otherwise you wouldn’t be making a video in the first place. So seriously folks, don’t forget to include a call to action in your video!
Tell your viewers to visit your website, follow you on Twitter, like you on Facebook, purchase your product, sign up for more information, get in touch or whatever other action you’d ultimately like them to take (obviously we don’t mean you should do all of these things in a single video, but you get the point). We cannot stress enough how important this is. After all, what’s a promo video for if not ROI?
Before you unleash your promo video on the world, test it out. Ask friends, family and other outsiders (preferably those that don’t know too much about your business) to watch and give you their honest opinion. Did they understand the points that you were trying to get across? Do they like how the video looks? Would they be compelled to take action after watching?
When you spend a lot of time working on a video it can be hard to take a step back and look at it from an unbiased perspective. Sharing it with others is a great way to get an outside perspective, find out how you can improve your video and really fine-tune it for ultimate effectiveness.
Remember that nobody will see your promo video if you don’t put it out there. Embed it on your company website or blog, post it to YouTube, Facebook and Twitter. If you’ve followed all the steps above then once you get your video out there you’ll start seeing results. Good luck!