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Getting the attention of your audience can be tricky. You’re competing with a lot — social media, games, pop-up ads, and even other branded content. How are you supposed to compete with so many distractions?
Animated marketing videos are an effective, fun way to grip your audience. In fact, nearly 50% of internet users look for videos about a product before making a purchase, and 74% of people say they’ve been convinced to buy or download a piece of software by watching a video. The perks of animated marketing videos are many, but making them requires the right knowledge and preparation.
Videos with live actors can be costly and require extensive coordination between large teams and groups of actors. Animated marketing videos require smaller teams and cost less but still offer the powerful benefits of traditional video.
Animated videos can go wherever your audience is, no matter the social channel or platform. If you have an audience segment on one social platform, you can easily customize an animated video to match that audience and share it there. Being able to make highly shareable video marketing is key in this day and age.
Animated videos are easier to customize than a live-action video. This makes it possible to match or change your video’s purpose and tone as needed. For example, if you’ve made a video to invite customers to a webinar you can easily modify it to fit a new date or topic.
Sometimes you need to make tweaks or even major changes to a video. Changes with animated videos are more possible than with traditional video. When altering a live-action video, you need to organize actors, the set crew, and so on. Animated marketing videos only require software and maybe a voice actor to make any changes.
This allows even the most fantastic ideas to come to life in an animation. This is also useful for abstract ideas or concepts that would be difficult to show with live-action video.
Animation is great for entertainment, but it’s also a great option for businesses. Animation is a versatile form of content, and you can use it in the following ways:
The cost of animated marketing videos fluctuates. Some studios estimate a 60-second video costs as much as $50,000, while others cite several thousand. Ultimately, the cost of a custom animated video depends on numerous factors:
One thing that can greatly reduce the cost of animated videos is animation software. Animation software, like Vyond, generally requires a subscription fee or a one-time purchase. But animation software can allow you to make videos without a costly design team or the assistance of an animation studio. Vyond plans start at $89p/month with royalty-free music and sound effects included.
Animation software also helps you save time. For example, Vyond features a library of scenes and characters, all of which are customizable to fit any brand or audience. This makes animating quick and easy, saving you time and costly man-hours.
Making an effective animated marketing video requires proper preparations and know-how. The following tips will help you get a proper start on your next animated marketing video:
The best-laid plans can fall flat without proper planning. Planning your animated marketing video ahead of time will reduce the chances that your video is a dud and, more importantly, will give your business the results you’re seeking.
Animated videos are all about visuals, so we’re sharing some examples of great animated marketing videos. Use these top-notch videos to inspire you when creating your own animated marketing video.
Explainer videos are great for breaking down technical, complex, or even less-than-exciting services or products. The below explainer video from Virtual Care for Kids does a great job of quickly breaking down their unique services:
The Virtual Care for Kids video is an especially strong example of an explainer video due to the clear voice-over, concise on-screen text, and colorful animation. It’s captivating while also doing a great job of explaining things.
EverString is all about data and sales intelligence. The company explains the origin of data in the video below:
EverString’s video makes great use of animation coupled with infographics and stats to tell a story.
There’s a fine line between content marketing and traditional marketing. That line is generally storytelling. Wuvavi uses a playful story about a data breach at the North Pole to explore the risks of skimping on cybersecurity.
Wuvavi’s video makes great use of video-in-video in the early scene while using fun characters and a voice-over to tell a story. The end result is a video that markets Wuvavi’s services and educates the audience on the importance of security.
Destination weddings sound great on paper but are a nightmare to plan. BookYourWeddingDay.com makes this point clear in the video below:
The video is a great example of storytelling as a way to connect with the audience. The target audience — those planning destination weddings — will immediately relate to the story and the problem of the couple in the video. This hook, coupled with a quality voice-over, makes for a great animated marketing video.
Anyone who has ever moved a long distance has likely realized what a headache moving a car can be. Envision Auto Relocations uses animation to relate to their audience’s problem and illuminate a solution.
Quality animation, a professional voice-over, and a demo of Envision’s mobile app make their video relatable for an audience facing the problem of moving a car long distances.
The examples above span a variety of industries, niches, and problems. Animated marketing videos can be used for virtually any industry or issue; your imagination is the only limiting factor. You can make an animated marketing video for your market, no matter what that market is.
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