GoAnimate is now Vyond. Learn More

The Cognitive Psychology of Design and the Brain by Bython Media

B2B Marketing company Bython Media often creates “video white papers” to help inspire other marketers with the latest industry trends and findings. This educational video from Bython highlights the connections between design psychology and neuroscience. Bython uses a cinematic zoom (camera movement) technique that highlights key elements in images and helps viewers connect larger trends between the details shown.