As a marketer, you understand the power of digital advertising. But getting your message through to an audience constantly flooded with content is a real challenge. Text and image-based ads aren’t driving enough growth, and you know you have to do something more creative to stand out. Video advertising is the answer.
Incorporating dynamic content into your advertising through video cuts through the overwhelming deluge of stale static images, stock photos, and plain text to more thoroughly engage your audience and motivate them to take action.
According to Business Insider, video ads have the highest click-through rate (CTR) of all digital ad formats. And in 2020, video will account for 23.2% of marketing spend, compared with 17.7% in 2015 (29 Big Video Marketing Statistics for Media Brands). However, professional video production can be cost and resource prohibitive.
Animated videos are an excellent alternative to professionally produced, live-action video. And although this was a complicated process a few years ago—requiring time, specialized skills and expensive equipment—breakthroughs in animation technology have brought high-quality animated video within reach for all marketers.
The Beauty of Animated Ads
When you compare video-based ads to text-based ads, the advantages are clear:
- Better storytelling. Animation is an art form that takes storytelling to the next level. It has a vibrancy and range of motion no other storytelling technique can match. Animation engages and entertains while subtly conveying a message in a powerful way.
- Next-generation features. The latest animated video technology allows you to create imaginative and dynamic media as simply as making slides. With features that go beyond moving text and images, you can build character-driven stories or dynamic infographics that motivate more than static text or images ever could.
- Long shelf life. By using the latest animation software, you can easily update your videos with new messages or promotions without high production costs or long turnaround times, giving you the ability to address your market where and when the need arises.
- Higher conversion rate. Video-based ads have an average click-through-rate (CTR) of 1.84%, which is the highest among all advertising mediums. A higher CTR can lead to better conversion, which accelerates sales.
- Cost Effective. Animated videos can be cost-effective when you do it yourself with the right solution. For a fraction of what it costs to produce a live-action video, you can create something that is truly your own and have your audience glued to the screen.
Video is the present and future of digital advertising. With Vyond, you can communicate your messages in a way that engages and motivates your audience to take action.