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As a marketer, you understand the power of digital advertising. But getting your message through to an audience constantly flooded with content is a real challenge. Text and image-based ads aren’t driving enough growth, and you know you have to do something more creative to stand out. Video advertising is the answer.
Incorporating dynamic content into your advertising through video cuts through the overwhelming deluge of stale static images, stock photos, and plain text to more thoroughly engage your audience and motivate them to take action.
According to Business Insider, video ads have the highest click-through rate (CTR) of all digital ad formats. And in 2020, video will account for 23.2% of marketing spend, compared with 17.7% in 2015 (29 Big Video Marketing Statistics for Media Brands). However, professional video production can be cost and resource prohibitive.
Animated videos are an excellent alternative to professionally produced, live-action video. And although this was a complicated process a few years ago—requiring time, specialized skills and expensive equipment—breakthroughs in animation technology have brought high-quality animated video within reach for all marketers.
The Beauty of Animated Ads
When you compare video-based ads to text-based ads, the advantages are clear:
Video is the present and future of digital advertising. With Vyond, you can communicate your messages in a way that engages and motivates your audience to take action.