How AI Video Tools Are Transforming Sales Enablement Content Strategy

Summary: This post explores how AI sales enablement tools — especially AI-powered video platforms like Vyond — are helping teams create scalable, personalized sales enablement content that drives rep readiness and buyer engagement. Featuring real-world examples from Salesloft, it outlines how a modern sales enablement content strategy can use AI video to generate effective onboarding, training, and outreach at scale.

Sales enablement has always been about helping reps show up informed, confident, and ready to win. 

But despite teams’ best intentions, challenges like limited bandwidth, constant change, production delays, and misaligned priorities can make it difficult to deliver the kind of impactful, customizable content your reps need, when they need it.

That’s where AI-powered tools and video templates are making a serious difference. 

In a recent webinar, sales enablement leaders from Vyond and Salesloft shared exactly how they’re using short-form, scalable AI-powered video to more effectively onboard and train sales reps, and equip their reps with the tools and templated content they need to reach prospects and close deals. 

Here’s what you need to know.

Why sales enablement teams can benefit from scalable, AI-driven content

At a time when 41% of companies are struggling to engage new buyers, according to Highspot’s 2025 sales enablement report, good enablement is more important than ever to help sellers navigate a challenging, crowded market. 

To that end, sales enablement teams field ongoing requests for new content and training — and work hard to deliver it as quickly and conveniently as possible.

However, keeping up with the demand for fresh, helpful content can be challenging.

Over half of sales teams surveyed say that, at least some of the time, they create their own versions of content instead of waiting for Marketing to do it, according to a survey from MarcomCentral. And too often, the content that is delivered falls flat — or is ignored. (Case in point, Forrester reports that 65% of sales and marketing assets go unused because they’re irrelevant.) The antidote? A sales enablement content strategy that prioritizes speed, ease of use, customization, and engagement. And that’s where AI video comes in.

How AI video benefits modern sales enablement teams

Embracing a video-first sales enablement strategy is helping many forward-thinking companies overcome challenges with high demand, slow delivery, and lackluster content.

For years, studies have shown that video is the preferred format for both learners and potential buyers:

• 78% of respondents to a 2025 Wyzowl survey said they’d prefer to watch a short video to learn about a product or service — light years ahead of text-based articles (9%), ebooks (5%), and sales calls (2%)
• Product pages with video see a 46% lift in buying intent
• And according to an Insivia survey, viewers retain 95% of a message when watching it in a video, compared to just 10% when reading text

Until recently, creating tailored videos at scale wasn’t viable for most sales enablement teams: too time-consuming, too expensive. But with the arrival of AI video tools, not only is a video-first sales enablement content strategy viable — it may be easier to pull off than what you’re doing right now.

Case in point: Salesloft’s field readiness team.

At Salesloft, Senior Director of Field Readiness Joel Fleet leads a small but mighty team that’s laser-focused on moving the needle for the business. 

To manage cross-functional requests, Joel’s team shares a “menu of offerings” with the sales team to clarify the level of support they can provide — everything from self-serve “micro-enablement” to learning sprint content to full-scale change management programs. Providing this kind of structure and clarity helps ensure the team is making the best use of their time — and delivering the right kind of support for every request in a timely way.  

Structure, versatility, and speed are what Joel values about AI-powered video creation platforms like Vyond, as well. 

Pre-built video templates make it easy to create a high volume of engaging content, keeping up with demand. And generative AI features make it possible to easily create content quickly from a prompt or other reference material — no special video creation skills required.

Sales enablement videos Salesloft made quickly with the help of AI

For two recent sales training initiatives at Salesloft, Vyond videos played a big role. In just a few weeks, Joel and his team (none of whom had real video creation experience) created an introductory explainer video for a new product launch–and a series of quick-hit videos for ongoing support.

Explainer video: Democratizing AI Agents

In support of Salesloft’s significant product launch of AI agents, Joel used Vyond to turn a complex, jargon-heavy concept into a simple analogy (think: celebrity chefs and catered meals). The result? A memorable, polished video that helped reps understand and communicate value more effectively.

Quick-hit product intros: SalesSpark Series 

To enable ongoing learning on new features and messaging, Joel’s team also created a series of short-form Vyond videos, featuring dynamic avatars and clear messaging, so sellers could quickly absorb key updates and take action. Here’s one example:

The result? According to Joel, the feedback on both trainings was strong, adoption was high, and the content is getting results. 

Other ways AI video tools can support your sales enablement content strategy

The Salesloft team has found AI videos to be useful for change management and ongoing education, but sales enablement teams are using platforms like Vyond to create other training and prospecting content as well. 

Here’s a taste of what’s possible:

Check out our Sales Enablement Quickstart page to see pre-built templates we’ve made for use cases like these.

Enable smarter, not harder, with AI videos created in Vyond

If you’re new to creating videos and intimidated by the idea, don’t be. Leading AI video tools like Vyond make the experience intuitive, with a low barrier to entry (it’s easier than creating a PowerPoint).

In the case of Vyond, you have two options to get started, depending how hands-on you want to get: 

1. Do it for me: You can turn your existing content, like PDFs and pitch decks, into videos with Vyond’s AI-powered instant video maker, or
2. Do it myself: You can create net-new content in Vyond Studio, with pre-built templates to hit the ground running, or from scratch if you prefer. 

And when changes happen and you need to update your best-performing videos, AI features like text to speech make the process quick and painless.

Pro tip: Pair videos with analytics from your go-to enablement platform to track engagement and tie it back to pipeline acceleration.

See how using AI videos for sales enablement can help your team 

Reps today need content that’s relevant, timely, and easy to digest. And enablement teams need tools that help them scale without sacrificing quality. AI-powered video sits at the intersection of both. It helps your reps show up, as Joel would say, “fluent, competent, and confident” — and better prepared to help your business stand out in a sea of sameness.

Ready to modernize your sales enablement strategy with AI video? 

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