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Infographic: Banking App Case Study

Video Transcription

The Bizcorpco app allows users to make payments, manage accounts, send and receive money, and view monthly spending reports against their own financial goals. This all-in-one platform makes wallets a thing of the past.

We partnered with Mobo Phone Company to launch a brand new campaign called "Phones Are the New Wallet."

With every Mobo purchase, customers get a free subscription to Bizcorpco for a whole year. This campaign generated 45% growth in sales for mobile devices, and after a year, Bizcorpco's subscription churn was less than 20%.

The campaign also garnered a wave of coverage with more than 1,000 media placements, which boosted engagement on social channels.

Hashtag #PhonesAreTheNewWallet became the talk of the town.

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