How Walmart Creates Localized Videos at Scale Without Losing Brand or Message Control

Walmart uses Vyond

Challenge

Walmart teams across the world were creating videos to enable sales teams, drive better internal communications, boost cybersecurity awareness, and more. But work silos led to inconsistent language and branding. Legal reviews of translated content and the constant need for manual updates created delays. And as global demand for video content grew, already-stretched teams struggled to keep up.

Approach

With Vyond Enterprise, Walmart teams can now create and adjust critical video content faster — and enjoy the peace of mind that their final videos are always brand-aligned, accurate and approved. Reusable custom templates, approved colors, fonts, and logos, and standardized opening and closing scenes ensure a consistent look and feel across teams and markets. And Enterprise’s advanced collaboration features make it easy to maintain version control and share content securely.

Walmart team members using Vyond Enterprise

How Vyond Helped

Walmart teams report that Vyond’s AI translation feature keeps localized content faithful to approved scripts, while making small wording changes easy to update and redeploy. Team members can export a video’s text, revise the wording as needed, and reimport it — without rebuilding the entire video. And Vyond’s compatibility with platforms like Rise and Storyline ensure every video fits smoothly into Walmart’s broader learning environment. 

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