11 Ways to Boost Sales and Enable Your Sellers with Videos Created in Vyond

As buyer behavior evolves and sales strategies adapt to match, certain principles don’t change. Setting up sales teams for success still means training them well and giving them tools to engage and convert prospects all the way through the sales funnel.

And today, with buying committees getting ever larger and more diverse, there’s a growing need for tools that help sellers communicate effectively with many different audiences.

In this article, we’ll look at how Vyond’s versatile video creation tools and quick start templates can be a powerful tool across your sales function and through the sales funnel, helping you enable your sellers with the intel, skills, and messaging they need to more successfully generate pipeline and close deals.

Specifically we’ll look at how engaging, tailored videos made in Vyond can be used internally and externally by:

• Sales trainers (whether they’re situated within Sales or L&D) arming sales teams with crucial context and information
• The sales development representatives (SDRs) or business development representatives (BDRs) on the front lines interacting with your potential buyers
• And technical sales or sales engineering professionals who help both sales teams and potential buyers understand nuances of the product and how it’ll work with their tech stack

Enabling Your Sellers with Engaging, Customized Videos

Use cases for sales trainers

Depending on company size and structure, sales trainers may be part of a standalone function, report up through Sales, or sit within the broader L&D organization.

Wherever they sit, sales trainers are challenged with tailoring training content to different learning preferences, minding the time constraints for sellers with quotas, and keeping training content current, among other considerations.

Having access to a versatile, AI-powered video creation platform makes creating customized, relevant content unusually fast and easy. Sales trainers get access to a wide variety of visual styles (photorealistic, mixed media, animated, to name a few), generative AI tools that let them create bespoke content with a simple prompt, hundreds of AI avatars to use as hosts, a huge library of easily editable video templates, and Vyond’s AI-powered Instant Translation feature, which lets them translate all the text in their videos into 70+ languages with a click of a button.

This deep library of tools makes it easy to create everything from polished on-the-fly demos and walkthrough videos to engaging explainer videos that help sellers digest and integrate new concepts to dynamic summaries and business reports. 

Common use cases:

Make your onboarding content stickier
A new hire’s onboarding experience can make or break their entire experience at the company. So don’t ask them to read PDFs or PowerPoint slides about the processes and tools that’ll be key to success in their new role. Make sure key information sticks by communicating it with engaging videos. 

Have PDFs or PowerPoints you want to convert? Simply upload them into our instant video creator, Vyond Go, pick the style and tone you want, and you’ll have a video draft to edit in literally a minute. Need to create something net-new? Use one of our sales-focused video templates as a starting point, let Vyond Go create a draft based on a prompt, or build something to fit your specific vision in Vyond Studio.

Here’s an example of an editable employee training video template in Vyond:

Bring your customer personas to life
Engaging, character-driven videos can help sales reps absorb key information about their target personas’ motivations and responsibilities better than a few slides full of bullet points.

Recently, one multinational tech company turned their text-based onboarding course on key personas into a series of Vyond videos. Now, instead of reading pages of documentation, all new reps “meet” their key customer personas in a series of videos that convey their responsibilities and challenges, the ways a tool like the tech company’s platform could help them, and their potential objections.

“You’re learning the same information as the text-based course, but you’re learning it through the roleplay of conversations and it’s so much more interesting,” says the senior director of learning experience, whose team created the training. “It’s not boring anymore. People are genuinely telling us that it’s fun, and we’re really proud of it!”

The training team reports the new course is far more engaging, and it also delivers the same information faster. The text-based course ran about 2.5 hours, whereas the new version takes learners 30 minutes maximum to complete—a time savings of 80%.

Create easily editable skills training at scale
Rapid technological changes have shortened the shelf life of both skills and skills training content. Videos created in Vyond shine for skills training because they’re so easy to update (unlike traditional, live-action video production) and they’re more engaging and effective than print materials. 

Case in point: With a robust sales team, Indeed relies on Vyond-based tools training to help keep sellers at peak performance. On one project to increase adoption of a key sales tool, Indeed L&D senior specialist Virgenia Hall used Vyond Go to help turn ineffective voice-narrated slide decks into engaging eLearning videos. “[That] normally would have taken me a full day. With the plug-and-play aspect of Vyond Go, it took me two hours,” she said.

Here’s an example of an editable tech stack tutorial video template in Vyond.  (You can use an AI avatar host or real video footage.)

Prep your conference crews
Industry events can be powerful opportunities for your salespeople to build relationships with customers and prospects. Set them up for success with how-to videos outlining what good looks like for all the activities that go into a conference: traveling, staffing your booth, qualifying leads, and more.

Now that we’ve discussed enabling your sellers, let’s turn to how videos created in Vyond can help your sellers educate and engage their key audiences.

Sell Better with Instant Videos & Tailored Templates

Use cases for SDRs and BDRs

Whether your company calls them SDRs, BDRs, or something else, inside sales reps are often your prospects’ first point of contact with your brand. To succeed, SDRs and BDRs have to personalize their outreach (at scale), show understanding of your prospects’ pain points, offer value, and effectively communicate your company’s value proposition. 

Offering these time-strapped reps with access to instant video generation tools and plug-and-play video templates can go a long way towards helping them make the most of every prospect touchpoint. 

Common use cases:

Gain an email prospecting advantage
Drop a message into a pre-built personalized prospective video template. Or introduce yourself via email with an animated version of yourself (and the prospect) as a GIF.

Here’s one of Vyond’s pre-built prospecting templates:

And here’s account executive Alex Seminary explaining how he uses Vyond to create personalized prospecting emails that have landed meetings with some of the biggest companies in the world: 

Tell a better story about your product’s value prop

Forget the PDF attachments. Introduce yourself and showcase your product’s value proposition with an overview video your prospect will be intrigued to watch.

Here’s a mixed-media template for engaging product walkthroughs:

And here’s a product teaser or demo preview video template:

Re-engage prospects and stay top of mind
Another tactic Vyond’s Alex Seminary uses to stay front of mind with prospects is to create an instant video that summarizes the high points of the meeting and email it to the attendees as a follow-up. Not only does it organically create another touchpoint, it shows how closely Alex was listening and gives meeting attendees something engaging and concrete they can forward to other stakeholders to loop them in. 

Create more memorable case studies
Instead of emailing prospects a bunch of links to static case studies, create a polished video customer story in minutes and send that instead. Use a Vyond video template as a container and upload customer photos and stock assets as needed.

Here’s a Vyond customer story video template that can feature an AI avatar or real human host: 

Address buying team’s questions in an engaging way
When you get questions from your buying team, consider replying with a short video in your email. Add information to a video template or drop in the questions and your answers into Vyond Go and get a custom video, perfect for the moment, in under two minutes.

Use cases for technical pre-sales / sales engineering

People in technical pre-sales or sales engineering roles help ensure that your company’s solution is smoothly integrated into your prospect’s existing technology ecosystem. Technical pre-sales people might consult on prospects’ workflows, deliver in-depth product demonstrations, and answer deeply technical questions about your product’s capabilities and functionality.

Common use cases:

Provide context and spotlight product features in technical demos
A technical audience both wants to see your product for themselves, and understand how it’ll integrate with their other tools and systems and solve big problems. Creating demo videos that incorporate both animated storytelling elements for setting the stage and screen recordings that walk through a product or process is a powerful way to check both boxes. And with Vyond, you can do both easily in a single platform.   

Quickly create new release and product update videos
The need for product education doesn’t end after a prospect signs a contract. Customers need to be kept up to speed on product changes, as well.  With low-lift AI tools and templates at their fingertips, solution engineers can create these helpful videos in a fast, responsive way, which helps ensure customers are getting the most out of the product–and increases the chances that they’ll renew.

How to create custom sales enablement videos quickly in Vyond Go

When it comes to making videos to set your sales team up for success, you’ve got plenty of options—none of which leave you starting from scratch (unless you want to!). 

Vyond offers dozens of pre-built templates, like the examples above, that you can customize to suit your brand and use case. And with Vyond Go, our instant video generator, you can enter a prompt, get a custom video in seconds, and take it into Vyond Studio for fine-tuning.

Here’s Vyond video producer Taylor Morgan demonstrating how to quickly make a customer persona explainer video with Vyond Go:

In a world of continual change, the need to equip your sales reps and help them communicate effectively with your prospects and customers remains constant.

Videos created in Vyond are uniquely suited for engaging and educating diverse audiences and simplifying complex topics throughout your sales organization and along your sales funnel. Learn more about how companies like yours have already discovered the power of engaging, customized videos for boosting sales and enabling their sellers.

Ready to try it for yourself? Sign up for a free two-week trial (includes access to Vyond Go, Vyond Studio, and all our video templates).