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Video Marketing

Navigating The Maze of Audio Libraries: Costs, Licenses and Rights

  With 93% of marketers now using at least some video for online marketing, sales, or communication purposes and 52% of marketing professionals worldwide naming video as the type of…
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Sales and Video

Three Ways to Use Video to Close Sales Deals

Video is king when it comes to sales and marketing. Email Monks reports that video email marketing provides a 280% higher return than emails without video. A survey from the…
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The Newcomer’s Guide To Sponsoring Videos on YouTube

Sponsoring videos on YouTube is a great way to reach people interested in your products or services. And while anyone can sponsor a video on YouTube, the process isn't as…
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Training and Video

Corporate Training Software: 3 Must-Have Features

As more corporate training programs shift from bricks-and-mortar to fully online or blended offerings, the market for training software has exploded. Learning Management Systems (LMSs) are software applications that enable…
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Video Marketing

Business Video Hosting: Why posting solely on YouTube could be a mistake

Think “online video” and I’m willing to bet you also think “YouTube.” And I get it, there’s an array of dizzying statistics telling us that YouTube is the place to…
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The Marketer’s Guide to Animated Video

Online video is a major asset for business marketing. But it's not enough to post random videos on your marketing channels and hope that leads will come in. So how…
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Video Marketing

How Facebook’s Taking On YouTube: An Inside Look

Remember when Facebook launched more than a decade ago? We were all pretty excited about status updates and changing our profile pictures whenever we wanted. How things have changed. Back…
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Video Marketing

Embedding Video in Email — A Comprehensive Guide

Online video has enjoyed immense growth in the past few years, proving to be an extremely powerful tool for marketers looking to engage audiences and drive conversions. The only catch?…
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Video Marketing

Webinar Wednesdays: Explainer Videos that Convert

Our Head of Content Marketing shares expert advice on making explainer videos for businesses. Watch the video above to get great tips on script writing, scenario-based video, voice talent, calls-to-action…
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Video Marketing

Beyond YouTube: What to Look For in A Video Hosting Company

There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps…
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Case Studies, Video Marketing

MailLift Improves Conversion Rates 67% with Vyond

MailLift shares how Vyond helped them improve and increase conversion rates by adding engaging animated videos to their landing pages.
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Video Marketing

Make Explainer Videos that Convert

We all know first impressions matter, but did you know that for most people it comes down to a fraction of a second? According to the New York Times, if…
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Video Marketing

Video Voiceover Options for Any Budget

The top priority when it comes to voiceovers is to make sure the audio track amplifies your message. A high-quality performance and recording give your project an air of credibility…
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Video Marketing

Paid Video Marketing Campaigns: A Primer

So you’ve invested the time, money, and creative energy into creating a top-notch marketing video for your business. Now, you need to make sure that people see it. Sharing with…
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Video Marketing

Using iframes to Embed Videos — What You Need to Know

Remember the internet in the 1990s? Much of it looked like the sight pictured on the right below. There are many terrible things going on here. But one offense that…
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Video Marketing

Video Marketing Trends for 2015

Online video saw explosive growth in 2014. Every month, YouTube attracts more than one billion unique global viewers spending a collective six billion hours watching videos. Users upload an average…
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Video Marketing

What YouTube’s new GIF-maker means for animated videos

Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type. So…
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Video Marketing

Videos and Calls-To-Action

Imagine a blog post with a catchy lede that immediately hooks the reader. The post is concise and well written, with fresh prose and a couple of perfectly illustrative metaphors.…
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Training and Video

How do Businesses use GoAnimate?

What are the best uses of GoAnimate for businesses? Companies across the world use GoAnimate to create professional marketing, sales, training, and eLearning videos quick and cost-effectively. Check out the…
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[Case Study] TalkRoute makes an explainer video with GoAnimate

We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video,…
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