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Video Marketing

Videos and Calls-To-Action

Imagine a blog post with a catchy lede that immediately hooks the reader. The post is concise and well written, with fresh prose and a couple of perfectly illustrative metaphors.…
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Training and Video

How do Businesses use GoAnimate?

What are the best uses of GoAnimate for businesses? Companies across the world use GoAnimate to create professional marketing, sales, training, and eLearning videos quick and cost-effectively. Check out the…
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[Case Study] TalkRoute makes an explainer video with GoAnimate

We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video,…
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Video Marketing

Why Businesses Should Use Video and Infographics

In 2014, visual is vital when it comes to business. Content marketers today must understand and master the use of video and infographics if they want to rise above blog…
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Training and Video

The Best Video Tools for Insurance Professionals

Working in the insurance industry is a pretty good gig. Insurance is always in season. Your colleagues are (usually) nice and smart. Your job is secure. The holiday parties are generous, often featuring chicken and spirits.
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Training and Video

Make animated training and eLearning videos

Today’s learners need more than printouts and PowerPoint presentations. They need active, dynamic content that keeps them engaged. Make learning come alive with Vyond.
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Zoom in and out to make animated your videos shine

When I first started making videos on GoAnimate I was super impressed with how easy it was to create professional-quality videos. After a few minutes I felt pretty confident with…
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Video Marketing

Saving the Infographic Genre — Part 1

Many marketers see infographics as the pre-eminent piece of proprietary digital collateral. The thinking is the ROI of a graphic is worth thousands of words – especially if the picture…
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Video Marketing

Make Your Characters Talk with GoAnimate

GoAnimate has best-in-class voice functionality for characters. Check out this video and see how to upload videos into the player and use our top-notch lip syncing feature. 
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Video Marketing

How Videos Can Boost Your Landing Page Performance

Ah landing pages. Such a good practice; so little time. They’re kinda like the opposite of a nice problem to have: a great idea that so few of us have…
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Video Marketing

Interview with Common Craft Founder Lee LeFever

Looking to explain your business and products to potential customers? The #1 way to get the message across -- with the best return on your investment -- is through the medium of video.
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Video Marketing

YouTube Strategies for Your Video Business

  Online videos are a big part of your business. Your products are super high-quality and people really seem to enjoy checking them out. But no matter how specialized your…
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Video Marketing

[Webinar Recording] Experts from GoAnimate and Wistia Dish on Video Marketing

Today we teamed with Wistia to present a free webinar on how to supercharge your video marketing campaigns. The response was pretty great, so we're sharing the recording with everyone…
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Video Marketing

How to plan a website with video content in mind

  Every website has its own mission – usually to drive traffic and sales. But outside of this, a website must tell a complete story in order to truly stand…
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Site Update: Introducing GoTeam

Ask and you shall receive! Collaboration in the office is key. We know you’re interested in working on your videos with your team. You want to invite collaborators and friends…
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Video Marketing

Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be…
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Video Marketing

Webinar: How to Create Stellar Videos that Generate Leads With Cloud-Based Tools

Video is a key component of the modern marketing mix. Yet, for most marketers, producing a video involves getting an entire team of video experts involved. It appears to be…
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Video Marketing

Brand Storytelling Part 4: Telling The Whole Story

Note: this is part 4 of a 4 part series on brand storytelling. Once you've managed to figure out your company's brand values, it's time to incorporate them into your…
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Video Marketing

Brand Storytelling Part 3: Different Stories For Different Purposes

Author's note: this is part 3 of a 4 part series on brand storytelling. In our last post, we discussed identifying your company’s key brand values as a starting point…
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Video Marketing

Brand Storytelling Part 2: Find Your Brand Values

Note: this is part 2 of a 4 part series on brand storytelling. People buy your story, not your product. So when you tell someone your story, where do you…
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