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How Video Bios Humanize Your Business

A business’s success is usually described with facts and figures—profits, year-to-year growth, funding. These details are critical, but the success of an organization also depends on a more abstract factor:…
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Video Marketing

7 Tactics for Creating Successful Social Media Videos

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Webinars

Ambient Video for eLearning with Vyond (GoAnimate) & Captivate

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Training and Video

Why You Need a Storyboard for Your Microlearning Video, and How to Create One

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Training and Video

Gamification with GoAnimate and Storyline

In August of 2014 I got an interesting email from a client. She was looking for a “highly interactive”, scenario-based, 15 minute elearning course. The end of the message really…
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Video Marketing

Tips For Using Video Advertising To Drive New Business

If you're a small business looking to reach new customers, you need to advertise where your potential new customers spend their time and devote their attention. Increasingly, that means digital…
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Sales and Video, Video Marketing, Video Presentations

5 Tips For Presenting Video In Live Business Powerpoint Presentations

Today giving a presentation can be challenging. Not only are you trying to communicate something of value, but you are also fighting against the constant distraction of our “always online”…
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Training and Video

Calling All Introverts: How To Use Video in eLearning

My name is Cindy Plunkett; I started specializing in healthcare eLearning development about 15 years ago and never looked back! It may shock some of my fellow practitioners to know…
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Sales and Video, Training and Video, Video Marketing, Video Presentations

How To Add Video To PowerPoint Presentations

Adding video to a PowerPoint presentation can be a challenge, but the added value it will bring to your presentation is worth the effort. To make things easier, we've put together…
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Video Marketing

7 Reasons Why You Should Use Animated Video

As content creators and digital natives, we’re surrounded and often bombarded by the latest trends, tips, tricks, bamboozles and hoodwinks (okay, maybe not those last two). One of the biggest…
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Tips and Tricks

Customizable GoAnimate Characters Get an Update

They may live in a video-maker, but now they look just like us! The GoAnimate characters have been getting mini-makeovers over the past few months, and now they’re ready for their…
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Video Marketing

3 Challenges Facing Video Marketers (And How To Overcome Them)

If there’s one word triggering equal parts eagerness and anxiety in marketing meetings everywhere, it’s ‘video’. Marketers are eager to use video because of its proven effectiveness (51.9% cite it…
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Sales and Video, Video Presentations

How To Use Video To Impact Sales Performance

Video is increasingly becoming a popular tool for marketers. But more importantly, in those same organizations, video can have a direct impact at multiple stages of the sales process. The…
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Sales and Video

How you can use top-of-funnel videos to kill the cold call

In a recent study by the Keller Research Center it was found that cold calling has a meager 2.5% success rate. The study concluded that experienced salespeople can expect to…
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Training and Video

What is SCORM Compliance for eLearning?

Trainers and eLearners know that they need to find SCORM compliant tools for their courses, but what exactly is “SCORM?” We get asked this question from time to time at…
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Video Marketing

How to Use Video in Content Marketing

We’ve all heard the familiar stats that surround video and why they should be used in our marketing efforts: "70% of marketing professionals report that video converts better than any…
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Video Marketing

The Big List of Video Marketing Statistics from 2015

It’s finally 2016! And if you’re like us then your marketing plans are in full swing for the upcoming months. But the question is: is video a part of your…
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Video Marketing

What Is A Storyboard And Why Do You Need One?

  When you make a video for your business, be it a demo video, a sales video, a training video, or any short online business video, planning is extremely important.…
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Image for Heeding the Call: Best Practices for Video CTAs

Video Marketing

Heeding the Call: Best Practices for Video CTAs

Most marketers agree that videos are an essential and effective tool for businesses. “70% of marketing professionals report that video converts better than any other medium.” - Vidyard In fact,…
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Video Marketing

The Guide to Video Embed Codes

So you’ve finished creating your video. It’s near the desired length; you have the right message crafted for your target audience -- all that’s left is to hit “Publish.” But…
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Training and Video

Updating Your Company’s Sexual Harassment Training

In a perfect world, every employee – and those who interact with your employees – would conduct themselves appropriately at the office. You wouldn’t need to address workplace bullying, there’d be no…
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Power Up Your Scenario-Based eLearning

Scenarios help lessen a learner's feeling that he or she will have to go into a new situation "without a net." And video can be a great asset for scenario-based…
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Sales and Video, Video Presentations

Online Presentation Tools for Salespeople

Remember the days when you anxiously waited for the mail to come so you could rip open the latest direct mail advertising materials and start shopping? Of course you don’t.…
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Video Marketing

The Comprehensive Guide to HubSpot’s Video Features

In 2015, video should be a weighty factor when considering a marketing automation platform. And for those looking at marketing automation platforms -- HubSpot should be at or near the…
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