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How Video Bios Humanize Your Business

A business’s success is usually described with facts and figures—profits, year-to-year growth, funding. These details are critical, but the success of an organization also depends on a more abstract factor:…
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Video Marketing

7 Tactics for Creating Successful Social Media Videos

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Webinars

Ambient Video for eLearning with Vyond (GoAnimate) & Captivate

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Training and Video

Why You Need a Storyboard for Your Microlearning Video, and How to Create One

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Sales and Video, Training and Video, Video Marketing, Video Presentations

How To Add Video To PowerPoint Presentations

Adding video to a PowerPoint presentation can be a challenge, but the added value it will bring to your presentation is worth the effort. To make things easier, we've put together…
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Video Marketing

7 Reasons Why You Should Use Animated Video

As content creators and digital natives, we’re surrounded and often bombarded by the latest trends, tips, tricks, bamboozles and hoodwinks (okay, maybe not those last two). One of the biggest…
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Tips and Tricks

Customizable GoAnimate Characters Get an Update

They may live in a video-maker, but now they look just like us! The GoAnimate characters have been getting mini-makeovers over the past few months, and now they’re ready for their…
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Image for 3 Challenges Facing Video Marketers (And How To Overcome Them)

Video Marketing

3 Challenges Facing Video Marketers (And How To Overcome Them)

If there’s one word triggering equal parts eagerness and anxiety in marketing meetings everywhere, it’s ‘video’. Marketers are eager to use video because of its proven effectiveness (51.9% cite it…
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Image for How To Use Video To Impact Sales Performance

Sales and Video, Video Presentations

How To Use Video To Impact Sales Performance

Video is increasingly becoming a popular tool for marketers. But more importantly, in those same organizations, video can have a direct impact at multiple stages of the sales process. The…
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Image for How you can use top-of-funnel videos to kill the cold call

Sales and Video

How you can use top-of-funnel videos to kill the cold call

In a recent study by the Keller Research Center it was found that cold calling has a meager 2.5% success rate. The study concluded that experienced salespeople can expect to…
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Image for What is SCORM Compliance for eLearning?

Training and Video

What is SCORM Compliance for eLearning?

Trainers and eLearners know that they need to find SCORM compliant tools for their courses, but what exactly is “SCORM?” We get asked this question from time to time at…
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Video Marketing

How to Use Video in Content Marketing

We’ve all heard the familiar stats that surround video and why they should be used in our marketing efforts: "70% of marketing professionals report that video converts better than any…
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Image for The Big List of Video Marketing Statistics from 2015

Video Marketing

The Big List of Video Marketing Statistics from 2015

It’s finally 2016! And if you’re like us then your marketing plans are in full swing for the upcoming months. But the question is: is video a part of your…
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Image for What Is A Storyboard And Why Do You Need One?

Video Marketing

What Is A Storyboard And Why Do You Need One?

  When you make a video for your business, be it a demo video, a sales video, a training video, or any short online business video, planning is extremely important.…
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Image for Heeding the Call: Best Practices for Video CTAs

Video Marketing

Heeding the Call: Best Practices for Video CTAs

Most marketers agree that videos are an essential and effective tool for businesses. “70% of marketing professionals report that video converts better than any other medium.” - Vidyard In fact,…
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Video Marketing

The Guide to Video Embed Codes

So you’ve finished creating your video. It’s near the desired length; you have the right message crafted for your target audience -- all that’s left is to hit “Publish.” But…
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Training and Video

Updating Your Company’s Sexual Harassment Training

In a perfect world, every employee – and those who interact with your employees – would conduct themselves appropriately at the office. You wouldn’t need to address workplace bullying, there’d be no…
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Image for Power Up Your Scenario-Based eLearning

Power Up Your Scenario-Based eLearning

Scenarios help lessen a learner's feeling that he or she will have to go into a new situation "without a net." And video can be a great asset for scenario-based…
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Image for Think Outside the PowerPoint: Better Business Presentation Templates

Sales and Video, Video Presentations

Think Outside the PowerPoint: Better Business Presentation Templates

Every salesperson knows that the first sales meeting is crucial. In a perfect world, you’d create a totally custom presentation for every pitch. But let’s be real. You have a…
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Sales and Video, Video Presentations

Online Presentation Tools for Salespeople

Remember the days when you anxiously waited for the mail to come so you could rip open the latest direct mail advertising materials and start shopping? Of course you don’t.…
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Image for The Comprehensive Guide to HubSpot's Video Features

Video Marketing

The Comprehensive Guide to HubSpot’s Video Features

In 2015, video should be a weighty factor when considering a marketing automation platform. And for those looking at marketing automation platforms -- HubSpot should be at or near the…
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Image for When You Don't Want To Go Viral: How To Secure Your Internal Video Content

When You Don’t Want To Go Viral: How To Secure Your Internal Video Content

Short Summary Your company most likely has a lot of internal video content you want to keep secure. From the last town hall meeting about the hiring freeze to the…
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Video Marketing

Navigating The Maze of Audio Libraries: Costs, Licenses and Rights

  With 93% of marketers now using at least some video for online marketing, sales, or communication purposes and 52% of marketing professionals worldwide naming video as the type of…
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Sales and Video

Three Ways to Use Video to Close Sales Deals

Video is king when it comes to sales and marketing. Email Monks reports that video email marketing provides a 280% higher return than emails without video. A survey from the…
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