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Video Marketing

Landing Page Videos: A User’s Guide

When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don't want to saddle visitors with…
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Video Marketing

Video Marketing Trends for 2015

Online video saw explosive growth in 2014. Every month, YouTube attracts more than one billion unique global viewers spending a collective six billion hours watching videos. Users upload an average…
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Video Marketing

What YouTube’s new GIF-maker means for animated videos

Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type. So…
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Video Marketing

Videos and Calls-To-Action

Imagine a blog post with a catchy lede that immediately hooks the reader. The post is concise and well written, with fresh prose and a couple of perfectly illustrative metaphors.…
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Sales and Video

How to optimize your sales funnel with online video

By now most of us know that online video is a major asset for business marketing. The data points are clear and ubiquitous. Even if we didn’t have data to…
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Training and Video

How do Businesses use GoAnimate?

What are the best uses of GoAnimate for businesses? Companies across the world use GoAnimate to create professional marketing, sales, training, and eLearning videos quick and cost-effectively. Check out the…
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Case Studies, Video Marketing

TalkRoute Makes an Explainer Video with GoAnimate

We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video,…
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[Case Study] TalkRoute makes an explainer video with GoAnimate

We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video,…
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[Video Infographic] The Hidden Secrets of Car Insurance Premiums

CoverHound Ever wonder what car insurers see and think when you fill out your application? Now we know. Together with our friends at CoverHound, who provided the exclusive data, we…
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Video Marketing

Why Businesses Should Use Video and Infographics

In 2014, visual is vital when it comes to business. Content marketers today must understand and master the use of video and infographics if they want to rise above blog…
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Training and Video

The Best Video Tools for Insurance Professionals

Working in the insurance industry is a pretty good gig. Insurance is always in season. Your colleagues are (usually) nice and smart. Your job is secure. The holiday parties are…
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Training and Video

Make animated training videos!

TrainingVid No one really likes work training. Traditional sessions are at turns boring, dry, and preachy. They're often overly long-winded -- taking 3 minutes of information and (somehow) turning them…
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Video Marketing

Saving the Infographic Genre — Part II

Columbus Day In part one of this series, we talked about the plight of the traditional infographic and highlighted why marketers have soured quite a bit on the genre. In…
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Video Marketing

Tips for Video SEO

Many companies are hesitant to incorporate video content into their blog posts and broader marketing efforts largely because of the investments of time and money necessary to create this content.…
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Zoom in and out to make animated your videos shine

When I first started making videos on GoAnimate I was super impressed with how easy it was to create professional-quality videos. After a few minutes I felt pretty confident with…
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Video Marketing

Saving the Infographic Genre — Part 1

Many marketers see infographics as the pre-eminent piece of proprietary digital collateral. The thinking is the ROI of a graphic is worth thousands of words – especially if the picture…
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Video Marketing

Make Your Characters Talk with GoAnimate

GoAnimate has best-in-class voice functionality for characters. Check out this video and see how to upload videos into the player and use our top-notch lip syncing feature. 
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Video Marketing

How Videos Can Boost Your Landing Page Performance

Ah landing pages. Such a good practice; so little time. They’re kinda like the opposite of a nice problem to have: a great idea that so few of us have…
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Video Marketing

Interview with Common Craft Founder Lee LeFever

Looking to explain your business and products to potential customers? The #1 way to get the message across -- with the best return on your investment -- is through the…
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Video Marketing

YouTube Strategies for Your Video Business

  Online videos are a big part of your business. Your products are super high-quality and people really seem to enjoy checking them out. But no matter how specialized your…
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