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Video Marketing

Embedding Video in Email — A Comprehensive Guide

Online video has enjoyed immense growth in the past few years, proving to be an extremely powerful tool for marketers looking to engage audiences and drive conversions. The only catch?…
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Video Marketing

Webinar Wednesdays: Explainer Videos that Convert

Our Head of Content Marketing shares expert advice on making explainer videos for businesses. Watch the video above to get great tips on script writing, scenario-based video, voice talent, calls-to-action…
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Video Marketing

Beyond YouTube: What to Look For in A Video Hosting Company

There was a time—not all that long ago—when it was a matter of course to upload all your videos to YouTube. Marketing mavens believed that YouTube was the best—and perhaps…
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Case Studies, Video Marketing

MailLift Improves Conversion Rates 67% with GoAnimate

We recently spoke with Nick Akey, B2B Video Marketer at MailLift, an Austin-based startup that writes and sends handwritten letters for businesses (yes, like the company Joaquin Phoenix works for…
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Video Marketing

Google+ Today — The Definitive Guide

“Google+ is crucial for SEO.” “No one’s using Google+.” “Google+ is the only social network worth your time.” Rumors about Google+ have been swirling ever since April 2014, when Vic…
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Video Marketing

Make Explainer Videos that Convert

We all know first impressions matter, but did you know that for most people it comes down to a fraction of a second? According to the New York Times, if…
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Video Marketing

Video Voiceover Options for Any Budget

The top priority when it comes to voiceovers is to make sure the audio track amplifies your message. A high-quality performance and recording give your project an air of credibility…
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Video Marketing

Paid Video Marketing Campaigns: A Primer

So you’ve invested the time, money, and creative energy into creating a top-notch marketing video for your business. Now, you need to make sure that people see it. Sharing with…
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Video Marketing

Using iframes to Embed Videos — What You Need to Know

Remember the internet in the 1990s? Much of it looked like the sight pictured on the right below. There are many terrible things going on here. But one offense that…
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Video Marketing

Landing Page Videos: A User’s Guide

When people think of landing pages, they typically think of long-form sales copy and a suspicious signup form. If you need landing pages, but don't want to saddle visitors with…
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Video Marketing

Video Marketing Trends for 2015

Online video saw explosive growth in 2014. Every month, YouTube attracts more than one billion unique global viewers spending a collective six billion hours watching videos. Users upload an average…
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Video Marketing

What YouTube’s new GIF-maker means for animated videos

Last week news broke that YouTube is finally launching a GIF maker. Until then the online video giant had adapted slowly to worldwide demand for the upstart content type. So…
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Video Marketing

Videos and Calls-To-Action

Imagine a blog post with a catchy lede that immediately hooks the reader. The post is concise and well written, with fresh prose and a couple of perfectly illustrative metaphors.…
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Sales and Video

How to optimize your sales funnel with online video

By now most of us know that online video is a major asset for business marketing. The data points are clear and ubiquitous. Even if we didn’t have data to…
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Training and Video

How do Businesses use GoAnimate?

What are the best uses of GoAnimate for businesses? Companies across the world use GoAnimate to create professional marketing, sales, training, and eLearning videos quick and cost-effectively. Check out the…
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Case Studies, Video Marketing

TalkRoute Makes an Explainer Video with GoAnimate

We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video,…
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[Case Study] TalkRoute makes an explainer video with GoAnimate

We recently spoke with Paul Howey, Co-founder and CEO of TalkRoute, a Chicago-based startup re-designing the way small businesses receive incoming calls. TalkRoute used GoAnimate to make an explainer video,…
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[Video Infographic] The Hidden Secrets of Car Insurance Premiums

CoverHound Ever wonder what car insurers see and think when you fill out your application? Now we know. Together with our friends at CoverHound, who provided the exclusive data, we…
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Video Marketing

Why Businesses Should Use Video and Infographics

In 2014, visual is vital when it comes to business. Content marketers today must understand and master the use of video and infographics if they want to rise above blog…
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Training and Video

The Best Video Tools for Insurance Professionals

Working in the insurance industry is a pretty good gig. Insurance is always in season. Your colleagues are (usually) nice and smart. Your job is secure. The holiday parties are…
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