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Running a startup is challenging, to say the least. You’re on the clock 24/7 trying to raise funds, develop a great product, attract users, design, redesign, work out bugs, network and find awesome people to join your team. But we’ve got one more thing to add to your plate — creating a demo video! A demo video is a must for any startup. Here’s why:
It’s undeniable — people just like video better than text. Research has shown that online video is 5.33 times as effective as text. It’s more engaging and, let’s face it, a whole lot easier to consume. Why would you lost potential users to a boring block of text when you could win them with video?
…how many words is a video worth? You’ve probably got a lot of experience trying to tell people about your startup. You’re also probably aware that nothing beats actually showing someone your website, app, or product in action.
When you create a video that showcases your product it is like you are there in person, demo-ing your startup. You also have complete control over how the potential user sees your product when you make a movie.
It should be noted here that demo videos aren’t only great for attracting users. They’re also great for investors. When you can present investors with a sales video or business video that shows your product in action, they’ll be able to get a first-hand taste of what they can expect from you.
The same goes for the press. Bloggers and publishers would much rather watch an short but entertaining and to the point video rather than slog through a dull press release. Embeddable videos keep their readers on their site longer. When you make a video to share with the press it goes a long way in increasing your odds of catching the eyes of the editors and writers who can help take your video viral.
Ultimately, you’d like as many people to hear about your startup as possible. Video is a much better vehicle for spreading the word than text. People love tweeting about great videos, sharing them on Facebook, liking, commenting, favoriting and more.
In order to maximize the amount of sharing and engagement around your demo video, make sure to put it in as many places as possible, from your startup’s homepage to your Facebook business page, and post it to a whole slew of popular video sites (i.e. YouTube, Vimeo, DailyMotion, etc.).
In addition to being engaging, shareable and an all around good way to showcase your startup’s product, video is also fantastic for SEO. Having video on your startup’s site, as well as videos with keywords tied to your startup and product on sites like YouTube, increases your odds of appearing on the first page of Google search results, which means more traffic and more potential customers. (and who doesn’t want that?)
Don’t fall prey to misconceptions about startup demo video. A lot of startups miss out on the benefits of having a demo video because they have preconceived notions about online video in general: That they’re too expensive to make or that they’re too time consuming. It doesn’t have to be any of these things.
These days we’ve all got a plethora of inexpensive video making tools at our disposal, from HD cameras on our mobile phones to online video maker tools and services that let us edit video or create animations in minutes, no matter what our skill level. So the real question is, what are you doing still reading this article? You’ve got a startup demo video to make!